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Piaget

Swiss  •  b. 1874

Biography

Creativity, audacity and know-how are the values that gave Piaget its international reputation and allowed the brand to distinguish itself in the world of fine watchmaking and precision. Founder Georges Edouard Piaget established the company in 1874 and manufactured watch movements. While Piaget is famously recognized today for their elaborate wristwatch and bangle designs, they also mastered the marriage of their high-quality, in-house-produced wristwatches and stunning pieces of jewelry.

Collectors consider the 1970s as Piaget's era of superb creativity and unbounded designs. During this highly creative period, the brand designed an impressive range of cuff and bracelet watches carved in gold and adorned with exotic hard stones. Admired by most as not only jewelry but also true works of art, the firm's hard stone dial watches remain the most iconic, recognizable and desirable among collectors.

Insights

  • Piaget was originally founded as a manufacturer of watch movements and started its own line of watches beginning in the 1900s.

  • Worn by artists, celebrities and socialites during the 1960s and 1970s, Piaget's jeweled timepieces appealed to the "jet set" — who found them to be the chic jewelry alternative to ordinary watches.

"Admired by most as not only jewelry but also true works of art, the firm's hard stone dial watches remain the most iconic, recognizable and desirable among collectors."

Past Lots

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