Rolex - STYLED. Timeless Watches & How to Wear Them New York Wednesday, December 5, 2018 | Phillips

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  • Manufacturer: Rolex
    Year: 1986
    Reference No: 16018
    Movement No: 1’759’954
    Case No: 9’498’694, inside case back further stamped with case number and 16000
    Model Name: Datejust, “Chevrolet”
    Material: 18K yellow gold and diamond-set
    Calibre: Automatic, cal. 3035, 27 jewels
    Bracelet/Strap: 18K yellow gold Rolex Jubilee bracelet, end links stamped no. 49
    Clasp/Buckle: 18K yellow gold Rolex deployant clasp, stamped 8386
    Dimensions: 36mm Diameter
    Signed: Case, dial, movement, and bracelet signed.
    Accessories: Accompanied by original guarantee dated April 1987 and stamped Chev-Pontiac Canada GRP, Rolex wood and leather presentation box with "Diamond Jubliee Award 1911-1986" medallion, hang tags, two "Chevrolet 75, 1911-1986" pins, "The Chevrolet Story" pamphlet and Rolex Japan service record and International Service Guarantee dated 2016/11/29.

  • Catalogue Essay

    The present Chevrolet DateJust celebrates the prestigious car manufacturer’s 75th anniversary in 1986, and was awarded to dealers with excellent sales records. The Chevrolet Motor Company was established in Detroit Michigan in 1911 by Swiss race car driver and engineer Louis Chevrolet along with partners William C. Durant, William Little, James H. Whiting and Edwin R. Campbell. By 1919 the firm had factories throughout the US and in Oshawa Canada, as well as introduced trucks in their line-up. The commercial jingle “See the U. S. A. in Your Chevrolet” became a popular and familiar tune in the 1950s and 60s, and demonstrated the close connection between the maker and the American public. Today, Chevrolet is an international brand with sales across the global from Asia and Europe to the Americas.

    In virtually unused condition, the present watch is a lovely example of these rare timepieces and comes with original guarantee stamped APR 1987 Chev-Pontiac Canada GRP, wood and leather presentation box with “Diamond Jubilee 1911-1986 Award” emblem, hang tags, two “Chevrolet 75 1911-1986” pins, “The Chevrolet Story” brochure, product literature and Rolex service papers. The original dial features the famed Chevy “bowtie” logo design with diamond-set numerals and as the historical brochure points out the firm’s Diamond Jubilee celebrates strength and endurance, similar qualities found in a diamond. The case back is further engraved “Diamond Jubilee 1911-1986 Award”. The Rolex DateJust is one most iconic models, with a history reaching back to the 1940s, this present Jubilee timepiece is an extraordinary example of the model and with its connection to another historic brand, it makes a wonderful addition to a collection of fine Rolex watches.

  • Artist Biography

    Rolex

    Swiss • 1905

    Founded in 1905 England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, it soon became known as the Rolex Watch Company in 1915, moving its headquarters to Geneva in 1919. Like no other company, the success of the wristwatch can be attributed to many of Rolex's innovations that made them one of the most respected and well-known of all luxury brands. These innovations include their famous "Oyster" case — the world's first water resistant and dustproof watch case, invented in 1926 — and their "Perpetual" — the first reliable self-winding movement for wristwatches launched in 1933. They would form the foundation for Rolex's Datejust and Day-Date, respectively introduced in 1945 and 1956, but also importantly for their sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.

    One of its most famous models is the Cosmograph Daytona. Launched in 1963, these chronographs are without any doubt amongst the most iconic and coveted of all collectible wristwatches. Other key collectible models include their most complicated vintage watches, including references 8171 and 6062 with triple calendar and moon phase, "Jean Claude Killy" triple date chronograph models and the Submariner, including early "big-crown" models and military-issued variants.

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Ref. 16018
An exceptional and rare yellow gold and diamond-set Chevrolet 75th Anniversary wristwatch with date, bracelet, original guarantee, presentation box, hang tags, and product literature

1986
36mm Diameter
Case, dial, movement, and bracelet signed.

Estimate
$8,000 - 12,000 
CHF8,000-12,000
€6,900-10,400
HK$62,700-94,100

Sold for $21,250

Contact Specialist
Paul Boutros
Head of Watches, Americas
+1 212 940 1293
pboutros@phillips.com

STYLED. Timeless Watches & How to Wear Them

New York Auction 5 December 2018