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  • Provenance

    Toluca Fine Art, Paris

  • Literature

    R. Montoya, Letreros que se ven: El Grupo fotografias de Ricardo Armas, Alexis Pérez Luna, Vladimir Sersa, Jorge Vall, Fermin Valladares, Carcas: Editorial Ateneo de Caracas, 1979, n.p.
    For this lot

  • Catalogue Essay

    Vladimir Sersa was part of the photography collective El Grupo, whose motto ‘we do not make pretty photos’ inspired work that combined criticism and humour. Sersa travelled extensively around Venezuela on documentary projects. For his series Letreros que se ven [Billboards on Display] (c. 1979), he photographed graffiti, billboards and posters he found in working class Caracas. The print offered here was used to illustrate this work in Vladimir Sersa's book Letreros que se ven (1979). The sign in the present work reads, ‘Young man if you are less honourable to your homeland by obeying its laws. Do not stay in this place where you can consume liquor.’

PROPERTY FROM A PRIVATE COLLECTION, FRANCE

6

Letreros que se ven

circa 1979
Gelatin silver print.
26 x 20 cm (10 1/4 x 7 7/8 in.)
Signed, dated and annotated in Spanish in pencil on the verso.

Estimate
£2,500 - 3,500 

Sold for £3,125

Contact Specialist
Genevieve Janvrin
Co-Head of Photographs, Europe
+44 20 7901 7996

Yuka Yamaji
Co-Head of Photographs, Europe
+44 20 7318 4098

Photographs

London Auction 2 November 2017