Rolex - The New York Watch Auction: XI New York Saturday, December 7, 2024 | Phillips
  • Manufacturer: Rolex
    Year: 2023
    Reference No: 128396TBR
    Case No: 84’3N4’8G1
    Model Name: Day-Date 40
    Material: Platinum
    Calibre: Automatic, cal. 3255, 31 jewels
    Bracelet/Strap: Platinum Rolex President bracelet, max overall approx. length 190mm
    Clasp/Buckle: Platinum Rolex hidden deployant clasp, stamped W7R
    Dimensions: 40mm Diameter
    Signed: Case, dial, movement, and bracelet signed.
    Accessories: Accompanied by Rolex international guarantee card dated July 7th, 2023, warranty booklet, leather wallet, wax seal, hang tag, fitted presentation box, and outer box.

  • Catalogue Essay

    Epitomizing timeless grandeur, the Rolex Day-Date model is instantly recognizable despite its myriad of dials, bracelets, bezels and case materials. Since its introduction in 1956, it remains one of the most diverse and exciting flagship models the firm has ever produced. Apart from prototype models, the Day-Date has only been cased in precious metals, attesting to the gravity of its eminence.

    The Day-Date 40 was launched in 2015, as a successor to the 41mm Day-Date II, offering a different look to the traditional 36mm case. Now only available in 18K white gold and 36mm, this particular combination of pink opal dial, diamond-set Roman numerals, and tessellated brilliant diamond baguette bezel is a luxurious, feminine version of the larger sized Day-Date.

    Rarely ever seen on the secondary market, this pristinely preserved reference 128396TBR dates to 2023 and is offered with all its original accessories.

  • Artist Biography

    Rolex

    Swiss • 1905

    Founded in 1905 England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, it soon became known as the Rolex Watch Company in 1915, moving its headquarters to Geneva in 1919. Like no other company, the success of the wristwatch can be attributed to many of Rolex's innovations that made them one of the most respected and well-known of all luxury brands. These innovations include their famous "Oyster" case — the world's first water resistant and dustproof watch case, invented in 1926 — and their "Perpetual" — the first reliable self-winding movement for wristwatches launched in 1933. They would form the foundation for Rolex's Datejust and Day-Date, respectively introduced in 1945 and 1956, but also importantly for their sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.

    One of its most famous models is the Cosmograph Daytona. Launched in 1963, these chronographs are without any doubt amongst the most iconic and coveted of all collectible wristwatches. Other key collectible models include their most complicated vintage watches, including references 8171 and 6062 with triple calendar and moon phase, "Jean Claude Killy" triple date chronograph models and the Submariner, including early "big-crown" models and military-issued variants.

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Ref. 128396TBR
A brand new and beguiling platinum calendar wristwatch with day, date, bracelet, diamond-set opal dial, diamond-set bezel, guarantee, and presentation box

2023
40mm Diameter
Case, dial, movement, and bracelet signed.

Estimate
$40,000 - 80,000 
CHF35,200-70,400
€37,500-75,000
HK$311,000-622,000

Sold for $69,850

Contact Specialist

Paul Boutros
Deputy Chairman, Watches, Head of Watches, Americas
+1 (212) 940-1293
watchesny@phillips.com

Isabella Proia
Head of Sale, New York
+1 (212) 940 1285
iproia@phillips.com

The New York Watch Auction: XI

New York Auction 7 - 8 December 2024