Rolex - The Hong Kong Watch Auction: XV Hong Kong Monday, November 28, 2022 | Phillips

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  • Manufacturer: Rolex
    Year: Circa 1960s
    Model Name: Perpetually Yours
    Material: Gilt brass
    Dimensions: 53mm diameter
    Signed: Dial signed

  • Catalogue Essay

    Do not be fooled by its vivid appearance. The present “timepiece” is in fact a cologne flask disguised as a pocket watch. During the 1960s, the Swiss manufacturer launched their official scent, “Perpetually Yours by Rolex”, to promote the brand internationally. Despite the limited literature on whether this was a promotional item or sold commercially, the rarity of this piece should not be dismissed.

    Concealing a small refillable glass vial within, this vintage scent decanter is composed of two halves of a gilt brass case, featuring a dial at the front and an embellished caseback. The vial’s original content is still fragrant and can be accessed via the “crown” above 12 o’clock.

    Preserved in excellent overall condition, this Rolex cologne flask is the first example to be presented by PHILLIPS. An unusual collectable, the “pocket watch” at hand will appeal to both Rolex enthusiasts and vintage fragrance collectors.

  • Artist Biography


    Swiss • 1905

    Founded in 1905 England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, it soon became known as the Rolex Watch Company in 1915, moving its headquarters to Geneva in 1919. Like no other company, the success of the wristwatch can be attributed to many of Rolex's innovations that made them one of the most respected and well-known of all luxury brands. These innovations include their famous "Oyster" case — the world's first water resistant and dustproof watch case, invented in 1926 — and their "Perpetual" — the first reliable self-winding movement for wristwatches launched in 1933. They would form the foundation for Rolex's Datejust and Day-Date, respectively introduced in 1945 and 1956, but also importantly for their sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.

    One of its most famous models is the Cosmograph Daytona. Launched in 1963, these chronographs are without any doubt amongst the most iconic and coveted of all collectible wristwatches. Other key collectible models include their most complicated vintage watches, including references 8171 and 6062 with triple calendar and moon phase, "Jean Claude Killy" triple date chronograph models and the Submariner, including early "big-crown" models and military-issued variants.

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Lot offered with No Reserve

A fine, very rare and unusual gilt brass cologne flask in the shape of a pocket watch

Circa 1960s
53mm diameter
Dial signed

HK$15,000 - 20,000 

Sold for HK$12,600

Contact Specialist

Thomas Perazzi
Head of Watches, Asia
+852 2318 2001

The Hong Kong Watch Auction: XV

28 - 29 November 2022 (Online Registration ends 27 Nov, 2pm HKT)