Rolex - The Hong Kong Watch Auction: XV Hong Kong Monday, November 28, 2022 | Phillips
  • Manufacturer: Rolex
    Year: Circa 2022
    Reference No: 228396TBR
    Case No: 252MJ073
    Model Name: Day-Date 40
    Material: Platinum and diamonds
    Calibre: Automatic, cal. 3255, 31 jewels
    Bracelet/Strap: Platinum Rolex President bracelet, max length 195mm
    Clasp/Buckle: Platinum Rolex concealed folding clasp
    Dimensions: 40mm diameter
    Signed: Case, dial, movement, bracelet and clasp signed
    Accessories: Accompanied by Rolex guarantee card dated 3rd March 2022, instruction manual, product literature, green card holder, hang tags, fitted presentation box and outer packaging.

  • Catalogue Essay

    One of the utmost prestigious watch in the Rolex catalogue since 1956, the Day-Date, also known as the “President’s” watch garnered a loyal following with its remarkable canvas of dial configuration, case metal and sizes. Originally begin its mark with the iconic 36mm oyster case with the ref. 1800 series, the Day-Date launched the Day-Date II in 2008 with a 41mm in response to the evolving taste. In 2015, Rolex further refined the size of this icon with a 1mm reduction, The Day-Date 40. With a leaner profile compared it its predecessor, the model span across precious metal: yellow gold, white gold, pink gold and the noble platinum. At the same time, Rolex also introduced a new movement at Baselworld 2015, the caliber 3255 which innovates with its in-house Parachrom balance, reformulated lubricants and Rolex Chronoergy escapement.

    Presented in a stunning condition, the present Day-Date 40 ref. 28396TBR not only ticks the boxes for unparalleled accuracy and opulence, but most attractive of all, rarity. Cased in the coolness of platinum, the sublime sunburst ice-blue dials are reserved exclusively for platinum models, making this timepiece one hard to ignore. A breath of freshness surrounded by the brilliance of a baguette-diamond set bezel, the hour markers are paired with Roman numerals and finishes with a blued seconds hand that glides across the glacial like dial with charm. Complete with its full accessories, this hefty Day-Date 40 is exquisite.

  • Artist Biography


    Swiss • 1905

    Founded in 1905 England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, it soon became known as the Rolex Watch Company in 1915, moving its headquarters to Geneva in 1919. Like no other company, the success of the wristwatch can be attributed to many of Rolex's innovations that made them one of the most respected and well-known of all luxury brands. These innovations include their famous "Oyster" case — the world's first water resistant and dustproof watch case, invented in 1926 — and their "Perpetual" — the first reliable self-winding movement for wristwatches launched in 1933. They would form the foundation for Rolex's Datejust and Day-Date, respectively introduced in 1945 and 1956, but also importantly for their sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.

    One of its most famous models is the Cosmograph Daytona. Launched in 1963, these chronographs are without any doubt amongst the most iconic and coveted of all collectible wristwatches. Other key collectible models include their most complicated vintage watches, including references 8171 and 6062 with triple calendar and moon phase, "Jean Claude Killy" triple date chronograph models and the Submariner, including early "big-crown" models and military-issued variants.

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Ref. 228396TBR
An extremely fine, "like-new" and attractive platinum wristwatch with center seconds, day and date, ice blue dial, Roman numerals, baguette diamond-set bezel, guarantee and presentation box

Circa 2022
40mm diameter
Case, dial, movement, bracelet and clasp signed

HK$400,000 - 800,000 

Sold for HK$882,000

Contact Specialist

Thomas Perazzi
Head of Watches, Asia
+852 2318 2001

The Hong Kong Watch Auction: XV

28 - 29 November 2022 (Online Registration ends 27 Nov, 2pm HKT)