Rolex - The Geneva Watch Auction: XVI Geneva Saturday, November 5, 2022 | Phillips

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  • Manufacturer: Rolex
    Year: 2021
    Reference No: 228396TBR
    Case No: 0XQ28222
    Model Name: Day-Date 40
    Material: Platinum and diamonds
    Calibre: Automatic, cal. 3156, 31 jewels
    Bracelet/Strap: Platinum Rolex President bracelet, max length 195mm
    Clasp/Buckle: Platinum Rolex deployant clasp
    Dimensions: 40mm Diameter
    Signed: Case, dial, movement and bracelet signed
    Accessories: Accompanied by Rolex guarantee dated June 6, 2021, hang tag, product literature, presentation box and outer packaging.

  • Catalogue Essay

    Rolex has created some of the most surprising, beautiful and unusual Day-Dates for the Arab States in the Gulf. The manufacture's custom pieces date back to the 1950s, when Rolex fitted Arabic discs to the most luxurious Day-Date watches. Very few "Arabic" Day-Dates were produced during this period, and the earliest examples were almost exclusively cased in platinum.

    With the introduction of reference 1804, Rolex produced a Day-Date that completely differed from any "Arabic" Day-Date the firm had ever produced. The watch not only featured an Arabic Day and Date wheel, it even displayed applied Eastern Arabic numerals in lieu of regular Arabic numbers. The watch is named “Scheherazade”, and proudly displayed in Day-Date, The Presidential Rolex by Pucci Papaleo and sold at Phillips' Glamorous Day-Date sale, lot 24.

    Today, Rolex continues to dazzle and surprise, with its unusual and beautifully finished watches. It cultivates and sustains its successful relationship with the Arab States by producing a multitude of special order watches for the region. The present example, produced in exceedingly limited numbers and sold only by Middle East retailers, pays homage to the dazzling Arabic Day-Dates of the 1970s, most notably in its applied Eastern Arabic numerals, which is almost identical in design to the beloved vintage Arabic Day-Dates of the past. The watch is cased in platinum, a further nod to the original Day-Dates made for the region. As an added touch of glamour, the bezel is adorned with baguette cut diamonds.

    Offered in near-pristine condition, it is furthermore accompanied by its full set of accessories.

  • Artist Biography


    Swiss • 1905

    Founded in 1905 England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, it soon became known as the Rolex Watch Company in 1915, moving its headquarters to Geneva in 1919. Like no other company, the success of the wristwatch can be attributed to many of Rolex's innovations that made them one of the most respected and well-known of all luxury brands. These innovations include their famous "Oyster" case — the world's first water resistant and dustproof watch case, invented in 1926 — and their "Perpetual" — the first reliable self-winding movement for wristwatches launched in 1933. They would form the foundation for Rolex's Datejust and Day-Date, respectively introduced in 1945 and 1956, but also importantly for their sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.

    One of its most famous models is the Cosmograph Daytona. Launched in 1963, these chronographs are without any doubt amongst the most iconic and coveted of all collectible wristwatches. Other key collectible models include their most complicated vintage watches, including references 8171 and 6062 with triple calendar and moon phase, "Jean Claude Killy" triple date chronograph models and the Submariner, including early "big-crown" models and military-issued variants.

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Ref. 228396TBR
A very rare and highly attractive platinum and diamond-set Arabic calendar wristwatch with Eastern Arabic numerals, bracelet, guarantee and presentation box

40mm Diameter
Case, dial, movement and bracelet signed

CHF100,000 - 200,000 

Sold for CHF226,800

Contact Specialist

Alexandre Ghotbi
Head of Watches, Continental Europe and the Middle East
+41 22 317 81 81

Tiffany To
Head of Sale, Geneva
+41 22 317 96 63

The Geneva Watch Auction: XVI

Geneva Auction 5 - 6 November 2022