Rolex - Geneva Watch Auction: FOUR Geneva Friday, November 11, 2016 | Phillips

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  • Manufacturer: Rolex
    Year: 1972
    Reference No: 1803
    Movement No: DD'919'793
    Case No: 3'541'187
    Model Name: Day-Date "Golden Tobacco"
    Material: 18K yellow gold
    Calibre: Automatic, cal. 1556, 26 jewels
    Bracelet/Strap: 18K yellow gold, 185mm max.
    Clasp/Buckle: 18K yellow gold concealed deployant clasp
    Dimensions: 36mm. Diameter
    Signed: Case, dial and movement signed
    Accessories: Accompanied by its fitted box, punched guarantee, hangtag and product literature
    Literature: This watch is featured in "Day-Date, The Presidential Rolex" by Pucci Papaleo pp.328-329

  • Catalogue Essay

    Patented in 1955 and released in 1956, the Rolex Day-Date was soon nicknamed the “President’” following an ad from 1966 showing the Day-Date and titled “The President’s watch". The Day-Date was the first wristwatch ever to display the day of the week spelled out in full. The date wheel of the present example shows the day in English. According to tradition, Rolex issued a choice of up to 26 different languages. Brilliant, lacquered “Stella” dials were produced for over a decade in a range of powerful colors, including oxblood, turquoise, orange, black, and blue. Some of these colors are especially rare and extremely sought after, including the present reference 1803 with its rarely seen tobacco colored dial. The extraordinary color perfectly complements the yellow gold case providing for a mesmerizing result. So exceptional is the present lot, it was prominently featured in Pucci Papaleo’s reference tome, “Day-Date, The Presidential Rolex”. Preserved in superb condition, and accompanied by its fitted box, punched guarantee, hangtag and product literature, this complete and unusual Day-Date will certainly speak to the discerning connoisseur with assured tastes.

  • Artist Biography


    Swiss • 1905

    Founded in 1905 England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, it soon became known as the Rolex Watch Company in 1915, moving its headquarters to Geneva in 1919. Like no other company, the success of the wristwatch can be attributed to many of Rolex's innovations that made them one of the most respected and well-known of all luxury brands. These innovations include their famous "Oyster" case — the world's first water resistant and dustproof watch case, invented in 1926 — and their "Perpetual" — the first reliable self-winding movement for wristwatches launched in 1933. They would form the foundation for Rolex's Datejust and Day-Date, respectively introduced in 1945 and 1956, but also importantly for their sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.

    One of its most famous models is the Cosmograph Daytona. Launched in 1963, these chronographs are without any doubt amongst the most iconic and coveted of all collectible wristwatches. Other key collectible models include their most complicated vintage watches, including references 8171 and 6062 with triple calendar and moon phase, "Jean Claude Killy" triple date chronograph models and the Submariner, including early "big-crown" models and military-issued variants.

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Ref. 1803
A rare and attractive yellow gold calendar wristwatch with tobacco colored lacquered dial, bracelet, box, and guarantee

36mm. Diameter
Case, dial and movement signed

CHF10,000 - 15,000 

Sold for CHF16,250

Contact Specialist
Alexandre Ghotbi
+41 22 317 81 89

Geneva Watch Auction: FOUR

Geneva Auctions 12 – 13 November 2016