A very fine, rare and attractive white gold calendar wristwatch with diamond-set bezel, hour markers and bracelet

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  • Manufacturer: Rolex
    Year: 1965
    Reference No: 1804, inside caseback stamped 1803
    Movement No: DD11337
    Case No: 1'236'713
    Model Name: Day-Date
    Material: 18k white gold
    Calibre: Automatic, cal. 1555, 26 jewels
    Bracelet/Strap: 18k white gold President bracelet, end links stamped 53, max. length 195mm
    Clasp/Buckle: Folding deployant clasp
    Dimensions: 36mm. Diameter
    Signed: Case, dial, movement and bracelet signed

  • Catalogue Essay

    Reference 1804 is categorized by its stunning diamond-set bezel. Released in yellow gold, white gold, pink gold or platinum - this attractive and early Rolex Day-Date in white gold is fitted with a white gold bezel set with 46 round-cut diamonds.
    Made in 1965, this watch is fitted with a very elegant silvered dial, enriched with 8 round and 2 baguette diamond-set hour markers that complement the bezel perfectly. Its original and rare, tapered baton hour and minute hands add further character to this attractive timepiece. A tasteful and versatile timepiece for a gentleman or lady, easily worn in any environment ranging from casual to formal,
    this watch is offered in outstanding condition, and is sure to make a wonderful addition to any collection.

  • Maker Bio

    Rolex

    Swiss • 1905

    Founded in 1905 England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, it soon became known as the Rolex Watch Company in 1915, moving its headquarters to Geneva in 1919. Like no other company, the success of the wristwatch can be attributed to many of Rolex's innovations that made them one of the most respected and well-known of all luxury brands. These innovations include their famous "Oyster" case — the world's first water resistant and dustproof watch case, invented in 1926 — and their "Perpetual" — the first reliable self-winding movement for wristwatches launched in 1933. They would form the foundation for Rolex's Datejust and Day-Date, respectively introduced in 1945 and 1956, but also importantly for their sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.

    One of its most famous models is the Cosmograph Daytona. Launched in 1963, these chronographs are without any doubt amongst the most iconic and coveted of all collectible wristwatches. Other key collectible models include their most complicated vintage watches, including references 8171 and 6062 with triple calendar and moon phase, "Jean Claude Killy" triple date chronograph models and the Submariner, including early "big-crown" models and military-issued variants.

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Rolex

Ref. 1804, inside caseback stamped 1803
A very fine, rare and attractive white gold calendar wristwatch with diamond-set bezel, hour markers and bracelet

1965
36mm. Diameter
Case, dial, movement and bracelet signed

Estimate
CHF20,000 - 30,000 
€18,400-27,500
$20,600-30,900

sold for CHF23,750

Contact Specialist
Alexandre Ghotbi
+41 22 317 81 89

The Geneva Watch Auction: FOUR

Geneva Auctions 12 – 13 November 2016