First united by their love of editions, Carole and Alex Rosenberg cultivated an outstanding New York collection of graphic art, a reflection of their decades-long engagement with the art world and living artists. In 1969, Alex began to publish artists’ prints under the name Transworld Art, pivoting to the art world after selling the telephone answering service he co-owned, Anserphone. Carole Halsband soon joined the venture as an Associate Editor in 1973, after the two became acquainted at her Upper West Side gallery; her first exhibition featured Salvador Dalí’s Memories of Surrealism, the first print portfolio that Alex published. From 1968 to 1988, Transworld Art published more than 700 editions by over 60 artists, many of whom the couple also represented as partners at Alex Rosenberg Gallery. Married in 1977, Carole and Alex Rosenberg’s collection of prints and multiples reifies their personal and professional relationships with great names in modern and contemporary art, including Alexander Calder, Romare Bearden, Salvador Dalí, and Willem de Kooning.
Alex and Carole Rosenberg
Alex, who developed a reputation as an expert in the field of prints, passionately worked as a lauded art appraiser from 1986 until the day he died, passing away at the mighty age of 103 in 2022. His over 60-year career across art and business was ripe with great honors and accomplishments – serving as a pilot in World War II, advancing a plethora of progressive political and social causes, and serving as president of the Appraisers Association of America, to name a few. In the context of these many impressive feats, publishing editions through Transworld Art still stood out to Alex as one of his greatest and most meaningful. “I can’t avoid a feeling of extreme nostalgia over my chance of having been able to work with so many gifted artists,” he recounted. “That was perhaps the greatest privilege of my life.”
“An American Portrait 1776-1976 was not created to either praise or condemn the American culture or history; rather, it was an attempt to show who we were, where we came from, and where we wanted to go.”
—Alex RosenbergAn American Portrait 1776-1976 was not only the project that brought Alex Rosenberg closer to his future wife Carole, who served as Assistant Editor for the edition, but its legacy persists as the most adventurous and elaborate project Transworld Art ever undertook. Published on the occasion of the American Bicentennial, the complete portfolio, spanning three themed volumes, gathered together the work of 33 notable artists and 50 American literary works to encapsulate the spirit of America’s past, present, and future. The volumes, titled Your Huddled Masses, Not Songs of Loyalty Alone, and Look at Beyond and See, are dedicated to different ideological frameworks related to the Bicentennial: the first, to the American “nation of immigrants,” the second to “the present, the efforts of Americans to realize the dreams of our forefathers,” and the third “lends insight into the future, the hopes and aspirations of Americans.”
The commemorative portfolio additionally won Transworld Art a newly minted award at the Grenchen Triennial at the 1976 Basel Art Fair. A fair organizer had invited Alex to be part of the juried print contest sponsored by the University of Switzerland, and while customarily, only one print should have been entered, the woman chose five prints from An American Portrait 1776-1976 to be included in the contest. Judged blind, the jury never knew the names of the artists or publishers. As Alex recalled, “As the last round began, 12 prints remained, including all [five] of our prints. [The organizer] informed the judges that five of the prints were from one publisher. Not wishing for one publisher to win more than one prize, the jury created a special award for our prints, ‘The Best Publishers of 1976’.”
Jesús Rafael Soto was born in Ciudad Bolívar and studied at the School of Visual and Applied Arts in Caracas. During this period he became acquainted with Los Disidentes, a group of artists that included Alejandro Otero and Carlos Cruz-Diez. In addition to his fellow compatriots, Soto’'s work was influenced by Kazimir Malevich and Piet Mondrian.
The main artistic tenets evinced in Soto's works are pure abstraction, vibrations, progressions and geometric rigor. They can be seen through the use of lines and superimposed squares in his sculptures, made with paint and a series of industrial and synthetic materials. He spent much time in Europe, becoming a key member of the Group Zero movement, which included such artists as Lucio Fontana, Gunther Uecker and Yves Klein. As a result, Soto's work also incorporates modernist concepts such as light, time, movement, color manipulation and space. All of these facets place him as an important figure within the Kinetic and Op Art movements.
Homenaje al Humano (Tribute to the Human), from An American Portrait 1776-1976, Volume 1
1975 Multiple comprised of screenprinted wood and metal relief, contained in the original An American Portrait 1776-1976 cream leather-bound portfolio box. 19 3/8 x 26 x 5 in. (49.2 x 66 x 12.7 cm) Signed and numbered 'XL/L' in black ink on the reverse (one of 50 in Roman numerals, the edition was 175 and 25 artist's proofs), published by Transworld Art, New York, 1976.