Heuer - The Geneva Watch Auction: XV Geneva Saturday, May 7, 2022 | Phillips

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  • Manufacturer: Heuer
    Year: Circa 1975
    Reference No: 74033
    Case No: 256'453
    Model Name: Monaco “Dark Lord”
    Material: Black-coated stainless steel
    Calibre: Manual, cal. 7740, 17 jewels
    Bracelet/Strap: Leather
    Clasp/Buckle: Stainless steel Heuer buckle
    Dimensions: 38mm Diameter
    Signed: Case, dial and movement signed

  • Catalogue Essay

    Launched in 1969, the Monaco was the first square-shaped chronograph housing the newly developed automatic Caliber 11. Easily recognizable, the Monaco was made famous thanks to style-icon and actor Steve McQueen wearing the watch in the movie "Le Mans" in 1971.
    In 1975, Heuer introduced a very special iteration of the model with the Monaco “Dark Lord”. It was initially believed that the timepiece never made it past the prototype stage, but according to Jack Heuer between 100-200 examples have been produced - research suggests that less than 30 are still in existence today.
    The dial design is very similar to the initial Monaco, reference 1133, with the same two registers for hour/minutes and date window at 6 o'clock. The Monaco "Dark Lord" is not PVD coated as many ought to believe but is actually "black-coated" stainless steel. Interestingly, the Monza and Montreal line have also been previously black-coated by the manufacturer but in terms of dial configuration opted for red accents, whilst the black-coated Monaco as you can see from the present examples showcases bright orange hands for the chronograph and bright white hands for the hour hands.
    The present example is in excellent overall condition and features all the highlights of the classic design. The case and reference numbers are present between the lugs. The case-back, pushers and crown are in stainless steel, as the coating would have worn off too quickly on these high-contact parts of the watch. This is a fine example of an extremely important and iconic timepiece and a salient addition to any watch collection.

  • Artist Biography

    Heuer

    Swiss • 1860

    This iconic chronograph manufacturer has a long tradition of precision timekeeping. As early as 1882, founder Edouard Heuer held a patent for a chronograph watch; in 1887, he received a patent for an oscillating pinion, which is still in use today. These specialized timepieces have been at the heart of the firm's success, enabling the brand to be chosen as early timekeepers for the Olympics. In 1969, the company introduced their first automatic chronograph watch, the Monaco Heuer, which celebrated the Monaco Grand Prix. Other key chronograph models include the Autavia and the Carrera, all of which having become iconic models of the firm.

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Ref. 74033
A highly rare and attractive square shaped black-coated stainless steel chronograph wristwatch with black dial and date

Circa 1975
38mm Diameter
Case, dial and movement signed

Estimate
CHF20,000 - 40,000 
€19,600-39,300
$21,200-42,500

Sold for CHF113,400

Contact Specialist

Alexandre Ghotbi
Head of Watches, Continental Europe and the Middle East

+41 22 317 81 81
[email protected]

Tiffany To
Head of Sale, Geneva

+41 22 317 96 63
[email protected]

The Geneva Watch Auction: XV

Geneva Auction 7 - 8 May 2022