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  • Catalogue Essay

    For the occasion of the 2002 Schirn exhibition, Shopping: A Century of Art and Consumer Culture, Barbara Kruger covered the entire façade of the Galeria Kaufhof on the Zeil in Frankfut with a 2,200 square-metre work, comprising two enormous eyes overlooking the pedestrian shoppers, with the inscription above reading: DU WILLST ES. DU KAUFST ES. DU VERGISST ES. (YOU WANT IT, YOU BUY IT, YOU FORGET IT).

  • Artist Biography

    Barbara Kruger

    Cool yet critical, Barbara Kruger’s advertising-influenced conceptual works address and challenge cultural constructions of power, identity, consumerism, and sexuality through their aggressively direct interrogations of the iniquities of modern life. Often employing the use of direct address and inclusive personal pronouns such as “I,” “you,” and “they,” Kruger’s aphorisms are unspecific and all-encompassing; the accusatory ambiguity of Kruger’s artworks unflinchingly implicates the viewer, society, and the artist herself for the omnipresent societal sins of our time.

    Kruger’s work is deeply ironic and thoroughly anti-hierarchical, criticisms delivered through a panoply of media for indiscriminate and immediate reception. Her moralizing messages, memento mori for the digital age, have been featured on museum walls as well as on t-shirts, billboards, and the façade of an infamous Frankfurt department store; they have become so ubiquitous that they seem to emanate from inside of our own consciences. Kruger has been the subject of solo exhibitions at the Serpentine Gallery, London; the Moderna Museet, Stockholm; and the Los Angeles County Museum of Art.

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Du Willst Es. Du Kaufst Es. Du Vergisst Es. (You Want It. You Buy It. You Forget It.)

Archival pigment print in colours, on smooth light-weight card paper, with full margins,
I. 40.5 x 53 cm (15 7/8 x 20 7/8 in.)
S. 43.1 x 55.8 cm (16 7/8 x 21 7/8 in.)

stamp signed in pink and numbered 6/8 in pencil on the reverse (there was also 1 artist's proof), published by Kunsthaus-Bregenz, Bregenz, Austria, unframed.

£3,000 - 5,000 ‡ ♠

Sold for £3,750

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Robert Kennan
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+44 207 318 4075

Evening & Day Editions

London Auction 21 January 2016 2pm & 6pm