
102
Andy Warhol
Vegetarian Vegetable, from Campbell’s Soup II (F. & S. 56)
- Estimate
- £12,000 - 18,000
S. 89 x 58.7 cm (35 x 23 1/8 in.)
Further Details
Anecdotal, autobiographical, abundant and appreciable, Andy Warhol’s Campbell’s Soup is a twentieth-century icon. Born out of American consumerism of the 1960s, its various iterations have attained an unparalleled degree of recognition, having been produced millions of times in media, supermarkets, and in art. Radically unembellished, Warhol's Soup Cans demonstrate the virtuosity, wit and irreverence that characterise his artistic vision and the essence of Pop.
“I used to drink it. I used to have the same lunch everyday for twenty years, I guess, the same thing over and over again.”—Andy Warhol
In the spring of 1962, after seeing Roy Lichtenstein’s exhibition of comic-strip paintings at Leo Castelli Gallery, Warhol solicited advice from friends for new subjects to paint. Campbell’s soup was suggested as something that everybody recognises and, in a flash of inspiration, Warhol bought cans of soup and began tracing projections of them. The stencil that would go on to form his iconic Campbell’s Soup compositions was made by projecting a photograph taken by Warhol’s close companion, the photographer Edward Wallowitch. Taking the directness of photography and melding it with fine art, Warhol harnessed the straight-edge, undeviating nature of mechanical photo-reproduction to make his soup cans appear as plain and impersonal as possible.
In creating his Campbell’s Soup works, the medium of screenprint enabled Warhol to use repetitive forms more quickly and effectively – a method coincidentally used in the production of food packaging. The process completely refrains from spontaneity and removes artistic intervention, abandoning the role of artist as author. Warhol built on the radical principles of Marcel Duchamp, who in turn challenged the critical apparatus of “high art” with his readymades. Elevating the inconspicuous every day to something as worthy as other post-war American subjects, Warhol presented his Campbell’s Soup cans in series. Their uninterrupted uniformity, lined-up together like soldiers, battled the ideology of Abstract Expressionists who leant into pre-lingual gesturalism channelled directly from the artist’s psyche. As Warhol stated, “Pop artists did images that anybody walking down Broadway could recognise in a split second – comics, picnic tables, men’s trousers, celebrities, shower curtains, refrigerators, Coke bottles – all the great modern things that the Abstract Expressionists tried so hard not to notice at all.”
“If you take a Campbell Soup can and repeat it fifty times, you are not interested in the retinal image. What interests you is the concept that wants to put fifty Campbell Soup cans on a canvas.”—Marcel Duchamp
Through his soup can subject matter Warhol radically altered fine art, challenging its fundamental nature and status. He departed from the seriousness of his recent artistic predecessors, transforming something trivial into an emblem of American consumerism. Whether an appropriator, a genius, a copyist or simply a label maker, Warhol delved into the trenches of popular culture and emerged not only as a cult figure himself, but also having created an icon that’s recognisable form continues to permeate twenty-first century culture.
Full-Cataloguing
Andy Warhol
American | B. 1928 D. 1987Andy Warhol was the leading exponent of the Pop Art movement in the U.S. in the 1960s. Following an early career as a commercial illustrator, Warhol achieved fame with his revolutionary series of silkscreened prints and paintings of familiar objects, such as Campbell's soup tins, and celebrities, such as Marilyn Monroe. Obsessed with popular culture, celebrity and advertising, Warhol created his slick, seemingly mass-produced images of everyday subject matter from his famed Factory studio in New York City. His use of mechanical methods of reproduction, notably the commercial technique of silk screening, wholly revolutionized art-making.
Working as an artist, but also director and producer, Warhol produced a number of avant-garde films in addition to managing the experimental rock band The Velvet Underground and founding Interview magazine. A central figure in the New York art scene until his untimely death in 1987, Warhol was notably also a mentor to such artists as Keith Haring and Jean-Michel Basquiat.