Introduction

2000 - 2005: The World

Reasons why the beginnings of the 21st century really did feel like the a significant step into the future.

SCHOLARS: Jean-Claude Biver

ICONS: The Philippe Dufour Simplicity

SCHOLARS: François-Paul Journe

2000 - 2005: Culture

While culturally, the early 2000s looked, in many ways, like the late 1990s, there were changes underfoot that would provide the catalyst for significant changes across multiple industries.

SCHOLARS: Anthony de Haas

INTELLIGENCE: Greubel Forsey

2000 - 2005: Watchmaking

It is incredible to look back, with 20 years of hindsight, at the year 2000, recalling all of the incredible events that took place, and how they came to define the modern watch industry in so many ways.

INTELLIGENCE: Following the Star

SCHOLARS: Giulio Papi

2006 - 2010: The World

The second half of the 2000s would prove to be as eventful as the first, with a variety of highs and lows that would have an outsized impact across all facets of the global marketplace.

SCHOLARS: Thierry Stern

SCHOLARS: Felix Baumgartner & Martin Frei

2006 - 2010: Culture

For the core cultural artifacts of society, the latter portion of the 2000s would be defined more by the way in which users consumed media rather than its production.

SCHOLARS: Nigo

2006 - 2010: Watchmaking

The second half of the 2000s was a curious time for the world of watches.

INTELLIGENCE: Modern Rolex Partners

ICONS: The F.P. Journe Sonnerie Souveraine

2011 - 2015: The World

2011 to 2015 would witness the world emerging from the economic challenges, with its impact continuing to be felt as opinions changed towards core social topics.

INTELLIGENCE: Travel Times

SCHOLARS: Maximilian Büsser

2011 - 2015: Culture

2011 to 2015 would be a period of revivals in many ways across all categories of culture, as consumers felt nostalgia for years gone by, with the music and movie industry only too happy to oblige.

INTELLIGENCE: Happy Anniversary Part 1

2011 - 2015: Watchmaking

After the overt ways of the late 2000s, the beginning of the 2010s would feel like a much more intellectual pursuit in the watch world.

SCHOLARS: Denis Flageollet

ICONS: The Richard Mille RM038 Bubba Watson

2016 - 2020: The World

It is rather curious to reflect on the last five years where much of everyday life looks so different in 2020 to how it did just 12 months ago, but in a way it is the best summary of what this period has comprised of: vast amounts of change, compressed into a short time frame.

INTELLIGENCE: Collaborations

ICONS: The Patek Philippe Reference 5316

2016 - 2020: Culture

With so much that has occurred culturally in just a few short years, there are a few underlying themes that would certainly motivate some of the events that would ensue.

2016 - 2020: Watchmaking

In the last few years, the watchmaking industry has seen an incredible amount of progress in such a short period, as outside factors have pushed the industry forward in ways that historically would simply have not occurred.

ICONS: The Patek Philippe Reference 5531

INTELLIGENCE: Happy Anniversary Part 2