While diligently restoring vintage watches at Masa’s Pastime, Shinohara envisioned contemporary wristwatches that integrated his own creative identity. The "Nayuta Model" derives from his first name, while "nayuta" also means an unfathomably large number in Buddhist terminology. The peculiar logo depicts the mathematical representation “10^60”, beautifully hand-engraved on the dial.

Driven by imagination yet firmly respectful of watchmaking origins, Shinohara's “Nayuta Model A” and “Model B” were introduced in 2023 as inaugural models since the establishment of the Masa & Co. brand. Encased in a 38.6mm diameter stainless steel case, “Model A” features a time-only display with small seconds and Breguet numerals. Presented here as a unique creation made for Phillips’ TOKI auction, the silver dial is engraved with delicate floral motif in the center. The blue steel hands are handmade and designed by Shinohara himself. When admiring at the immaculately finished in-house movement, one notices the hand-engraved “Nayuta A TOKI 1/1” in gold. Every detail of this timepiece captivates and showcases the extraordinary talent of the young watchmaker.

Offered for the first time at Phillips, this unique creation from Nayuta Shinohara represents the distinctive visions of a new generation pushing Japanese watchmaking to new heights.