Heuer - START-STOP-RESET: 88 Epic Stainless Steel Chronographs Geneva Friday, May 13, 2016 | Phillips

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  • Manufacturer: Heuer
    Year: Circa 1973
    Reference No: 73663
    Case No: 201’247
    Model Name: Autavia “Viceroy-Design”
    Material: Stainless steel
    Calibre: Manual, cal. 7736, 17 jewels
    Bracelet/Strap: Leather
    Clasp/Buckle: Stainless steel Heuer buckle
    Dimensions: 47mm length x 42mm diameter
    Signed: Case, dial and movement signed

  • Catalogue Essay

    The manually-wound Heuer Autavia reference 73663 timepiece was introduced in the early 1970s, with a classic, three-register dial layout as the originals from the 1960s, but housed in a more substantial case measuring 42 mm in diameter.

    Apart from its simply immaculate condition, the present lot stands out with its stunning black dial featuring “Viceroy” colors. White sub-dials contrast sharply against the matte black main dial, accented by delightful red hash marks at the top of each applied baton hour marker. Fitted with a rotating ‘MH’, or Minutes / Hours bezel, the red chronograph hand complements the red dial accents perfectly. At the 6 o’clock position the “SWISS” designation is featured inside the white subsidiary dial.

    The present example of Heuer’s legendary chronograph is preserved in absolutely mint condition – still retaining the original factory brushed and polished surfaces, crisp facets, and sharply defined edges. It comes complete with its typical pierced leather bracelet and steel Heuer buckle, making this an attractive addition to any collection.

  • Artist Biography


    Swiss • 1860

    This iconic chronograph manufacturer has a long tradition of precision timekeeping. As early as 1882, founder Edouard Heuer held a patent for a chronograph watch; in 1887, he received a patent for an oscillating pinion, which is still in use today. These specialized timepieces have been at the heart of the firm's success, enabling the brand to be chosen as early timekeepers for the Olympics. In 1969, the company introduced their first automatic chronograph watch, the Monaco Heuer, which celebrated the Monaco Grand Prix. Other key chronograph models include the Autavia and the Carrera, all of which having become iconic models of the firm.

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Ref. 73663
A very rare, highly attractive and large stainless steel chronograph wristwatch with black dial featuring ‘Viceroy’ colors and rotating bezel.

Circa 1973
47mm length x 42mm diameter
Case, dial and movement signed

CHF2,000 - 4,000 

Sold for CHF10,000

Contact Specialist
Livia Russo
+41 22 317 81 86

START-STOP-RESET: 88 Epic Stainless Steel Chronographs

Geneva Auction 14 May 2016