The New York Watch Auction: EIGHT takes place on June 10 and 11, inside our Manhattan headquarters at 432 Park Avenue. The auction includes more than 120 of the world's finest watches; here, we highlight a unique Zenith El Primero Chronograph with all proceeds going to support Susan G. Komen for the Cure, a leading nonprofit breast cancer organization based.
– By Logan Baker
Watches often serve as a welcome distraction from the more difficult things in life. Whether it’s work frustrations or other stresses, our love for watches can offer a tangible respite from the pressures of the daily grind. When nothing else makes sense, the steady swing of a balance wheel can offer a reassuring tick.
There are certain occasions when watches can offer more than comfort (and the time). Some watches can do actual quantifiable good in the world, whether it’s through raising awareness for a cause, funds for one, or both.
Our friends at Zenith created a watch that qualifies for the latter.
Zenith released the Chronomaster Original Pink last fall with a promise. The watch would only be available for sale during the month of October, Breast Cancer Awareness Month, and Zenith would donate 20 percent of all the proceeds for the watch directly to Susan G Komen for the Cure, a leading nonprofit breast cancer organization based in the United States.
The National Cancer Institute lists breast cancer as the most diagnosed cancer type in the United States. The Center for Disease Control and Prevention (CDC) states that approximately 264,000 cases of breast cancer are diagnosed in women each year in the United States, with 16 percent of that total ultimately succumbing to the disease.
The advocacy work and fundraising done by groups such as Susan G. Komen for the Cure is incredibly important. It keeps the fight against cancer front of mind for individuals worldwide, whether it's through encouraging check-ups and screenings or helping diagnosed patients navigate the medical system.
In support of Susan G. Komen’s work and in honor of those suffering from breast cancer worldwide, Phillips in Association with Bacs & Russo is proud to partner with Zenith on the sale of the Chronomaster Original Pink Unique Piece, with 100 percent of the result going directly to supporting Susan G. Komen for the Cure.
The Chronomaster Original Pink Unique Piece is an evolution of last October’s special-edition release, featuring the addition of 56 brilliant-cut diamonds spread out across the front-facing portions of the four lugs. Diamonds can sometimes be overly flashy, but the restrained use of them on only the lugs of the watch adds a bit of subtle flair without going over the top. The watch also comes with a certificate from Zenith confirming it’s a unique piece as well as the opportunity to select an additional watch strap from Zenith’s catalog at no extra cost.
The watch retains the matte metallic pink dial found on the Chronomaster Original Pink, as well as the classic 38mm case profile that is a modern interpretation of Zenith’s original A386 chronograph from 1969. The movement inside is, of course, the self-winding high-frequency El Primero.
The watch is in brand-new condition, coming straight from of Zenith’s headquarters in Le Locle, Switzerland, to your wrist. It’s lot 70 in the New York Watch Auction: EIGHT, is offered with no reserve, and carries an estimate of USD $8,000 to $16,000.
You can learn more about and register to bid in the New York Watch Auction: EIGHT by visiting our online catalog. You can learn more about Zenith and Susan G. Komen via their respective websites.
Subject to Local Laws, The Buyer of this Lot May Be Entitled to Claim A Charge Contribution Deduction. Under Irs Regulations, A DDuction Will Be Limited T O the excess of the Lot's Hammer Price PAID OVER ITS FAIR Market Value. Phillips Good Faith Estimate of the Lot's fair market value is USD $12,000. Bidders are strongly advised to consult their own tax advisors to determine the application of their local tax laws to their specific circumstances and whether a charitable contribution deduction is available to them. Following the sale of the Lot, Phillips will provide the buyer with the Susan G. Komen contact information should the buyer wish to benefit from a charitable contribution deduction that may be available to them.
About Phillips In Association With Bacs & Russo
The team of specialists at PHILLIPS Watches is dedicated to an uncompromised approach to quality, transparency, and client service. Phillips in Association with Bacs & Russo holds the world record for the most successful watch auction, with its Geneva Watch Auction: XIV having realized $74.5 million in 2021. Over the course of 2021 and 2022, the company sold 100% of the watches offered, a first in the industry, resulting in the highest annual total in history across all the auction houses at $227 million.
About Logan Baker
Logan has spent the past decade working in watch-focused media, reporting on every aspect of the industry. He joined Phillips in Association with Bacs & Russo at the start of 2023 as the department's Senior Editorial Manager. He splits his time between New York and Geneva.
Recommended Reading
Five Key Dates For Zenith's El Primero