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  • Catalogue Essay

    ULTIMATE CAMPAIGN celebrates collaborative creativity in nine captivating photographs by today’s leading forces in fashion.

    From legendary photographer Bruce Weber to rising star Tyrone Lebon, our nine featured artists together represent four decades of image-making. The images we have chosen were created for advertising campaigns and appeared originally in magazines, on billboards and even on fly-posters. These campaigns were commissioned by leading brands, the likes of Yves Saint Laurent and Calvin Klein, known for their visionary approach to advertising. In our curated selection, these photographs stand alone as works of art that can be described as timeless, powerful, distinctive and intoxicating.

    The model is another key collaborator and often serves as an inspiration for the creative vision. The subjects in our photographs, including considerable star power from Kate, Naomi and Gisele to Kendall Jenner and Justin Bieber, have forged strong relationships with both the artists and the brands. As seen here, these collaborations have produced defining images that reflect and inform our society and visual cultures. The nine featured works have been made exclusively for ULTIMATE CAMPAIGN. They are either the last prints from sold-out editions or unique-sized one-of prints.

    The extraordinary caliber of these photographs is a testament to the power of collective creativity.


    For Calvin Klein’s Spring/Summer 2016 campaign, Tyrone Lebon created nearly 90 images and various video components, featuring a range of famous faces, as well as members of the public, to appeal to the digital-focused Millennial consumer. Shot in Los Angeles, Lebon presents pop sensation Justin Bieber in a statuesque pose in front of a richly coloured dreamlike background. Bieber’s demurred face and black clothes contrast the saturated sunset and angelic glow that surround him, creating a nuanced parallel between divinity and popular culture. Lebon created his first documentary film for MTV at the age of 18. Since then, he has created advertising campaigns for leading brands and his editorial work has been featured in Vogue. He has exhibited internationally, including Foam, Amsterdam and the Royal Academy of Arts, London.

ULTIMATE CAMPAIGN

1

Justin Bieber Sunset

2015
Chromogenic print, flush-mounted.
Image/Sheet: 152.4 x 125 cm (60 x 49 1/4 in.)
Frame: 157.5 x 132 cm (62 x 51 7/8 in.)

Signed in ink, printed title, date and number 1/1 on a Certificate of Authenticity accompanying the work.

This work is number 1 from the edition of 1 and is unique in this size.

Estimate
£7,000 - 9,000 

Sold for £8,750

Contact Specialist
Genevieve Janvrin
Co-Head of Photographs, Europe
+44 20 7901 7996

Yuka Yamaji
Co-Head of Photographs, Europe
+44 20 7318 4098

Photographs

London Auction 18 May 2017