This instantly recognisable photograph of Kate Moss – cigarette in hand, wearing the distinctive box logo T-shirt – was taken in 2012 by Alasdair McLellan for the skateboarding and clothing brand Supreme. Here, McLellan portrays Kate Moss as the epitome of street chic as she joins a star-studded lineup of collaborators that include Lou Reed, Lady Gaga and even Kermit the Frog. Contrary to the typical billboard campaign, Supreme’s guerrilla marketing tactic involved fly-posting this image of Kate Moss all over New York City, reflecting the brand’s street culture heritage. In 2016, London’s Institute of Contemporary Arts presented McLellan’s dynamic photographs documenting the community of Palace Skateboards and the skaters of London’s Southbank. In the same year, his work was included in the exhibition Vogue 100: A Century of Style at the National Portrait Gallery in London.