To celebrate the Autavia 55th anniversary, one of the Company's Icons, TAG Heuer imagined an entirely new way of defining the timepiece design: the Autavia Cup. Based on the tradition of great sporting tournaments and harnessing the power of social media, the goal of the Cup was to select one piece among 16 propositions. The winning watch was a 1st generation Autavia, with 3 subcounters and an hour bezel, based on the one that Jochen Rindt, famous driver of the 60s, was always wearing. A special and limited edition for Jack Heuer's birthday was also planned. The father of the Autavia designed the dial himself, taking great care of the proportions of the indexes and the hands to have the best legibility as possible. Mr Heuer chose a panda type design silver sunray brushed dial with black "azurage" subcounters. The caseback is specially engraved with his signatures and the Heuer family shield. It is numbered out of 1932, as a tribute to his year of birth.

Furthermore, the piece bearing No 1 is offered by TAG Heuer for an important cause as all the proceeds of its sale will be donated to "Save the Children". As the largest independent children's rights organization in the world, "Save the Children" is present in more than 120 countries and has been working specifically for children's rights since 1919.