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  • Manufacturer: Rolex
    Year: Circa 1963
    Reference No: 1804
    Movement No: DD95324
    Case No: 902’442
    Model Name: Day-Date
    Material: Platinum and diamonds
    Calibre: Automatic, cal. 1555, 26 jewels
    Bracelet/Strap: Platinum Rolex President bracelet, max length 210mm
    Clasp/Buckle: Platinum Rolex deployant clasp, stamped 1.62
    Dimensions: 36mm Diameter
    Signed: Case, dial, movement, and clasp signed.

  • Catalogue Essay

    Since its inception in 1956, the Day-Date has been associated with luxury, power, and success. It has adorned the wrists of presidents and dignitaries, been worn in board rooms and galas around the world, faithfully serving the men and women who chose to wear it. The Day-Date is still in production today, and many vintage varieties have acquired their own collecting categories, whether they have dials of dazzling lacquer, delicate hardstone, or glittering diamonds. Though the Day-Date has only been offered in precious metals, those cased in platinum are amongst the most rare and coveted variants.

    An absolutely stunning, fresh-to-the-market, and most probably unique Day-Date, the present reference 1804 is one of the most exciting Day-Dates to surface in recent memory. The present lot offers four highly rare characteristics: a platinum bezel fitted with 46 brilliant-cut diamonds, 10 brilliant-cut diamonds at the hour markers, Arabic language day and date wheels, and most importantly, a unique and exceptional textured dial having never been seen before. This crowning feature is similar to two publicly known examples, both illustrated prominently in literature. The first is a reference 1804 called the “Marrakesh Dream”, bearing a serial number only 6 numbers away from the present example, with a similar, unique textured dial, diamond bezel, and Arabic language apertures. The second was previously sold by Phillips in 2016’s “Glamorous Day-Date” sale, nicknamed the “Brooklyn Bridge” for the guilloché pattern of the dial resembling the suspended cables of the historic bridge.

    The kaleidoscopic effect of the present dial has never been seen before and is exceptional in every way. The dial seems almost like a living piece of art, with the date aperture acting as a magnet, pulling the neat geometric lines of the rest of the dial towards the swirling vortex of the date. Fitted with a Cyclops crystal, the effect is thus compounded. To our knowledge, such an offset, guilloché pattern has never been seen on any watch from the vintage era, making the dial of the present example unprecedented. The original luminous material has effected a charming patina to the dial, matching the comparative warmth of the white gold handset. The case itself has been preserved in superb condition, with the serial number and reference number between the lugs astoundingly crisp. As the cherry on top of a delightful platinum sundae, the watch is fitted with an exemplary and absolutely correct platinum President bracelet with folding clasp dated to the beginning of 1962.

  • Artist Biography

    Rolex

    Swiss • 1905

    Founded in 1905 England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, it soon became known as the Rolex Watch Company in 1915, moving its headquarters to Geneva in 1919. Like no other company, the success of the wristwatch can be attributed to many of Rolex's innovations that made them one of the most respected and well-known of all luxury brands. These innovations include their famous "Oyster" case — the world's first water resistant and dustproof watch case, invented in 1926 — and their "Perpetual" — the first reliable self-winding movement for wristwatches launched in 1933. They would form the foundation for Rolex's Datejust and Day-Date, respectively introduced in 1945 and 1956, but also importantly for their sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.

    One of its most famous models is the Cosmograph Daytona. Launched in 1963, these chronographs are without any doubt amongst the most iconic and coveted of all collectible wristwatches. Other key collectible models include their most complicated vintage watches, including references 8171 and 6062 with triple calendar and moon phase, "Jean Claude Killy" triple date chronograph models and the Submariner, including early "big-crown" models and military-issued variants.

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Ref. 1804
A possibly unique, extremely rare, and highly important platinum and diamond-set wristwatch with Arabic language day and date apertures, textured dial, and bracelet

Circa 1963
36mm Diameter
Case, dial, movement, and clasp signed.

Estimate
$100,000 - 200,000 
CHF91,400-183,000
€84,700-169,000
HK$775,000-1,550,000

Sold for $214,200

Contact Specialist

Paul Boutros
Head of Watches, Americas & International Strategy Advisor
Senior Vice President
+1 212 940 1293
[email protected]

Racing Pulse

New York Auction 12 December 2020