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  • Manufacturer: Rolex
    Year: Circa 1989
    Reference No: 18388
    Movement No: 5’406’366
    Case No: L855’100
    Model Name: Day-Date
    Material: 18K yellow gold and diamond
    Calibre: Automatic, cal. 3155, 31 jewels
    Bracelet/Strap: 18K yellow gold Rolex President bracelet, endlinks stamped “55B”, max length 190mm
    Clasp/Buckle: 18K yellow gold Rolex concealed folding clasp
    Dimensions: 36mm diameter
    Signed: Case, dial and movement and clasp signed
    Accessories: Accompanied by Rolex leathered fitted presentation box and instruction manual.

  • Catalogue Essay

    The Rolex Day-Date is one of the most versatile and diversified timepieces ever produced by Rolex. Although the design and aesthetics of the model does not differ far from its very first example, it is Rolex’ innovative implementation of dial materials, case materials and sizes that make a significant impact on the Day-Date. Originally launched in the 1950’s, the Day-Date was quickly nicknamed “the President”, after it was witnessed on the wrists of several U.S presidents.

    The present Rolex Day-Date ref. 18388 in 18K yellow gold with diamond-set bezel, lugs as well as a diamond-set hour ring is a perfect example of Rolex’s diversification of material and dial design. Fitted with an attractive grey sunburst dial that contrasts well against the yellow gold and diamond-set case, the present example is further sized at its iconic and friendly 36mm diameter Oyster case. Presented with the original presentation box and offered in attractive overall condition in superb value, lovers of diamond-set timepieces should not miss out on this opportunity.

  • Artist Biography


    Swiss • 1905

    Founded in 1905 England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, it soon became known as the Rolex Watch Company in 1915, moving its headquarters to Geneva in 1919. Like no other company, the success of the wristwatch can be attributed to many of Rolex's innovations that made them one of the most respected and well-known of all luxury brands. These innovations include their famous "Oyster" case — the world's first water resistant and dustproof watch case, invented in 1926 — and their "Perpetual" — the first reliable self-winding movement for wristwatches launched in 1933. They would form the foundation for Rolex's Datejust and Day-Date, respectively introduced in 1945 and 1956, but also importantly for their sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.

    One of its most famous models is the Cosmograph Daytona. Launched in 1963, these chronographs are without any doubt amongst the most iconic and coveted of all collectible wristwatches. Other key collectible models include their most complicated vintage watches, including references 8171 and 6062 with triple calendar and moon phase, "Jean Claude Killy" triple date chronograph models and the Submariner, including early "big-crown" models and military-issued variants.

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Ref. 18388
A fine and extravagant yellow gold and diamond-set wristwatch with center seconds, day, date, bracelet and box

Circa 1989
36mm diameter
Case, dial and movement and clasp signed

HK$80,000 - 155,000 

Sold for HK$150,000

Contact Specialist

Delissa Handoko

Associate Specialist, Head of Online Sales, Hong Kong, 20th Century & Contemporary Art

+852 2318 2013

[email protected]


Thomas Perazzi

Head of Watches, Asia

+852 2318 2031

[email protected]


Yoki Chan

Junior Specialist, Jewels, Hong Kong

+852 2318 2036

[email protected]

Intersect: Online Auction

Online Auction 2 - 14 September 2020