Rolex - The Hong Kong Watch Auction: FOUR Hong Kong Monday, May 29, 2017 | Phillips

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  • Manufacturer: Rolex
    Year: Circa 1977
    Reference No: 1804
    Movement No: DD349902
    Case No: 5'205'905
    Model Name: Day-Date
    Material: Platinum and diamonds
    Calibre: Automatic, 1556, 26 jewels
    Bracelet/Strap: Platinum Rolex President bracelet, maximum length 195 mm.
    Clasp/Buckle: Platinum Rolex folding deloyant clasp
    Dimensions: 36 mm. diameter
    Signed: Case, dial and movement signed
    Literature: For another example of a reference 1804 Day-Date fitted with a 'Stella' dial, please see Day-Date The Presidential Rolex by Pucci Papaleo, page 216 and 217.

  • Catalogue Essay

    Rolex Day-Date history began officially in 1956 at Baselfair with reference 6511. Over the 60 years that follow, this model became the brand’s playground in experimenting varied dials, textures and materials. Nothing was impossible on a Day-Date.

    The present watch, whose case numbers place it in 1977 is a perfect example of how daring the brand was with this model. Made in platinum, this watch displays a superb fairy tale blue lacquered dial further adorned by brilliant-cut diamonds on the indexes, on the bezel and two baguette-cut diamonds at 6 and 9 o’clock. What a few decades ago was certainly, a very extravagant watch is today not only an extremely fine collector’s timepiece but also a piece of jewelry that can be worn by men and women alike.

  • Artist Biography


    Swiss • 1905

    Founded in 1905 England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, it soon became known as the Rolex Watch Company in 1915, moving its headquarters to Geneva in 1919. Like no other company, the success of the wristwatch can be attributed to many of Rolex's innovations that made them one of the most respected and well-known of all luxury brands. These innovations include their famous "Oyster" case — the world's first water resistant and dustproof watch case, invented in 1926 — and their "Perpetual" — the first reliable self-winding movement for wristwatches launched in 1933. They would form the foundation for Rolex's Datejust and Day-Date, respectively introduced in 1945 and 1956, but also importantly for their sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.

    One of its most famous models is the Cosmograph Daytona. Launched in 1963, these chronographs are without any doubt amongst the most iconic and coveted of all collectible wristwatches. Other key collectible models include their most complicated vintage watches, including references 8171 and 6062 with triple calendar and moon phase, "Jean Claude Killy" triple date chronograph models and the Submariner, including early "big-crown" models and military-issued variants.

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Ref. 1804
A very rare and attractive platinum and diamond-set calendar wristwatch with bracelet and turquoise colored lacquer "Stella" dial

Circa 1977
36 mm. diameter
Case, dial and movement signed

HK$320,000 - 640,000 

Sold for HK$600,000

Contact Specialist

Thomas Perazzi
Head of Watches, Asia
+852 2318 2001

Ziyong Ho
+852 9386 2032

Jill Chen
+852 2318 2033

The Hong Kong Watch Auction: FOUR

Hong Kong Auction 30 May 2017