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  • Manufacturer: Rolex
    Year: 1977
    Reference No: 1804
    Movement No: DD349'902
    Case No: 5'205'905
    Model Name: Day-Date
    Material: Platinum
    Calibre: Automatic, cal. 1556, 26 jewels
    Bracelet/Strap: Platinum Rolex President, 200mm max. length
    Clasp/Buckle: Platinum deployant clasp
    Dimensions: 36mm. Diameter
    Signed: Case, dial, movement and bracelet signed

  • Catalogue Essay

    The 'Stella' lacquering process already set these Rolex Day-Dates apart from others in the series. They not only enjoyed exclusivity due to their specially commissioned brightly coloured dials, but sometimes the cases enjoyed some additional embellishments such as added diamonds or stones, and, additionally, as with this example, the watch could be made for a lucky few in even more precious metals such as platinum. The remarkable blue tone of the dial with the diamond set bezel are harmonious with the cool tone of the platinum case. In contrast, the gentle aging of the hands and luminous dots gives this watch an added dimension and character.

  • Artist Biography

    Rolex

    Swiss • 1905

    Founded in 1905 England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, it soon became known as the Rolex Watch Company in 1915, moving its headquarters to Geneva in 1919. Like no other company, the success of the wristwatch can be attributed to many of Rolex's innovations that made them one of the most respected and well-known of all luxury brands. These innovations include their famous "Oyster" case — the world's first water resistant and dustproof watch case, invented in 1926 — and their "Perpetual" — the first reliable self-winding movement for wristwatches launched in 1933. They would form the foundation for Rolex's Datejust and Day-Date, respectively introduced in 1945 and 1956, but also importantly for their sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.

    One of its most famous models is the Cosmograph Daytona. Launched in 1963, these chronographs are without any doubt amongst the most iconic and coveted of all collectible wristwatches. Other key collectible models include their most complicated vintage watches, including references 8171 and 6062 with triple calendar and moon phase, "Jean Claude Killy" triple date chronograph models and the Submariner, including early "big-crown" models and military-issued variants.

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Ref. 1804
A rare and attractive platinum calendar wristwatch with bracelet, centre seconds, blue lacquered "Stella" dial and diamond-set hour markers

1977
36mm. Diameter
Case, dial, movement and bracelet signed

Estimate
CHF35,000 - 55,000 

Sold for CHF55,000

Contact Specialist
Nathalie Monbaron
+41 22 317 81 83

Geneva Watch Auction: TWO

Geneva Auction 7 & 8 November 2015 6:30pm