Rolex - Daytona Ultimatum Geneva Friday, May 11, 2018 | Phillips

Create your first list.

Select an existing list or create a new list to share and manage lots you follow.

  • Manufacturer: Rolex
    Year: Circa 1974
    Reference No: 6263 "O Paulistano" inside case back stamped 6264
    Case No: 3’999’763
    Model Name: Oyster Cosmograph
    Material: Stainless steel
    Calibre: Manual ,cal.727, 17jewels
    Bracelet/Strap: Stainless steel Rolex Oyster bracelet, end links stamped 371, max. length 200mm
    Clasp/Buckle: Stainless steel Rolex deployant clasp
    Dimensions: 37.5mm diameter
    Signed: Case, dial, movement and bracelet signed
    Accessories: Accompanied by Rolex Guarantee dated 26 July, 1978, original bill of sale, product literature, wallet and fitted presentation box.

  • Catalogue Essay

    Offered with its original guarantee and bill of sale, this reference 6263 was originally sold in Sao Paulo, Brazil. A second-generation example, it’s fitted with original Mk 2 pushers and features a ‘three-liner’ dial displaying “Rolex Oyster Cosmograph” which is correct for the 3.99 million serial number.

    The most striking detail of this Cosmograph model is the dial. Over time, it has turned from black to a harmonious and rich chocolate brown tone, contrasting against the white accents. It is remarkable how the dial has aged in such an even manner. This example has been preserved in almost untouched condition, with crisp edges and contrasting brushed and polished finishes.

    It is also notably fitted with a Mk 1 bezel. Even the case back retains part of its sticker, bearing ‘Brazil’, which most likely came from the retailer. Fitting, as the present wristwatch was sold on 26 July, 1978, to Sergio Ramos Filho, at Eliseu Joalheiro in Sau Paulo for 2.508.300 cruzeiros, which was around 281 US dollars at the time.

    Its gorgeous appeal and outstanding condition, makes this timepiece today an extraordinary treasure even for the most demanding collector.

  • Artist Biography


    Swiss • 1905

    Founded in 1905 England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, it soon became known as the Rolex Watch Company in 1915, moving its headquarters to Geneva in 1919. Like no other company, the success of the wristwatch can be attributed to many of Rolex's innovations that made them one of the most respected and well-known of all luxury brands. These innovations include their famous "Oyster" case — the world's first water resistant and dustproof watch case, invented in 1926 — and their "Perpetual" — the first reliable self-winding movement for wristwatches launched in 1933. They would form the foundation for Rolex's Datejust and Day-Date, respectively introduced in 1945 and 1956, but also importantly for their sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.

    One of its most famous models is the Cosmograph Daytona. Launched in 1963, these chronographs are without any doubt amongst the most iconic and coveted of all collectible wristwatches. Other key collectible models include their most complicated vintage watches, including references 8171 and 6062 with triple calendar and moon phase, "Jean Claude Killy" triple date chronograph models and the Submariner, including early "big-crown" models and military-issued variants.

    View More Works


Ref. 6263 "O Paulistano" inside case back stamped 6264
A pristine and highly attractive stainless steel chronograph wristwatch with ‘tropical’ dial, tachymeter bezel, guarantee, original invoice and presentation box.

Circa 1974
37.5mm diameter
Case, dial, movement and bracelet signed

CHF150,000 - 300,000 

Sold for CHF218,750

Contact Specialist
Tiffany To
Head of Sale
+41 22 317 96 63

Daytona Ultimatum

Geneva Auction 12 May 2018