Rolex - The Geneva Watch Auction: XIX featuring the Guido Mondani Collection Geneva Saturday, May 11, 2024 | Phillips
  • Manufacturer: Rolex
    Year: Circa 2001
    Reference No: 17000
    Case No: K111833
    Model Name: Oysterquartz Datejust
    Material: Stainless steel
    Calibre: Quartz, cal. 5035, 11 jewels
    Bracelet/Strap: Stainless steel Rolex Oysterquartz bracelet, max length 195mm
    Clasp/Buckle: Stainless steel Rolex deployant clasp
    Dimensions: 36mm Diameter
    Signed: Case, dial, movement and bracelet signed
    Accessories: Accompanied by Rolex guarantee dated May 21, 2003 stamped Bucherer AG, product literature, calendar, presentation box and outer packaging.

  • Catalogue Essay

    Towards the end of the 1970s, the Swiss watch industry was great affected by the Quartz crisis, with Japanese watchmakers supplied the world market with a large quantity of quartz watches. To combat this situation, Rolex decided to manufacture a new series of watches fitted with quartz movement, and the Oysterquartz Datejust was conceived.

    The Rolex Oysterquartz Datejust ref. 17000 first appeared in 1977 and was introduced during a time when the brand sought to meet clients’ demands for quartz watch movements, and can be considered as the grandfather of all subsequent quartz watches created by the brand, such as the Oysterquartz Day-Date.

    In excellent and virtually new-old-stock condition, the case of the present watch has full proportions and factory finishes to the lugs and bracelet, with the rare black dial retaining rounded intact luminous plots. As an even nicer touch, the original caseback sticker is present, as well as the sticker on the clasp. The timepiece is furthermore accompanied by its Rolex guarantee, product literature, calendar, presentation box and outer packaging.

  • Artist Biography


    Swiss • 1905

    Founded in 1905 England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, it soon became known as the Rolex Watch Company in 1915, moving its headquarters to Geneva in 1919. Like no other company, the success of the wristwatch can be attributed to many of Rolex's innovations that made them one of the most respected and well-known of all luxury brands. These innovations include their famous "Oyster" case — the world's first water resistant and dustproof watch case, invented in 1926 — and their "Perpetual" — the first reliable self-winding movement for wristwatches launched in 1933. They would form the foundation for Rolex's Datejust and Day-Date, respectively introduced in 1945 and 1956, but also importantly for their sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.

    One of its most famous models is the Cosmograph Daytona. Launched in 1963, these chronographs are without any doubt amongst the most iconic and coveted of all collectible wristwatches. Other key collectible models include their most complicated vintage watches, including references 8171 and 6062 with triple calendar and moon phase, "Jean Claude Killy" triple date chronograph models and the Submariner, including early "big-crown" models and military-issued variants.

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From the Guido Mondani Collection


Ref. 17000
A highly rare and virtually new old stock stainless steel quartz wristwatch with date, bracelet, guarantee and presentation box

Circa 2001
36mm Diameter
Case, dial, movement and bracelet signed

CHF3,000 - 6,000 

Sold for CHF12,065

Contact Specialist

Alexandre Ghotbi
Deputy Chairman, Watches, Head of Watches, Europe, and Middle East

+41 79 637 17 24

Tiffany To
Head of Sale, Geneva

+41 79 460 55 88

The Geneva Watch Auction: XIX featuring the Guido Mondani Collection

Geneva Auction 11 - 12 May 2024