Rolex - The Geneva Watch Auction: SIX Geneva Friday, November 10, 2017 | Phillips

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  • Manufacturer: Rolex
    Year: 1977
    Reference No: 1804
    Case No: 5'349'522
    Model Name: "Stella" Day-Date
    Material: 18K white gold and diamonds
    Calibre: Automatic, cal. 1556, 26 jewels
    Bracelet/Strap: 18K white gold Rolex President bracelet, max length 190mm.
    Clasp/Buckle: 18K white gold Rolex concealed folding deployant clasp
    Dimensions: 36mm. Diameter
    Signed: Case, dial, movement and bracelet signed

  • Catalogue Essay

    Of all lacquer "Stella" dials, some of the most sought-after are those fitted with a light green color, such as the present watch. To date, no more than a handful of such watches have appeared on the market. Coupled with a diamond-set bezel and numerals, along with a white gold case, the result is nothing short of stunning. This dial boasts a beautiful seafoam green hue, showing Rolex's ingenuity in conceiving a range of colors to compliment their Day-Date line.

    The case is furthermore preserved in stunning condition, with sharp hallmarks and gold marks beneath the lugs.

    The present watch is most notably among the very last reference 1804s that Rolex produced before it was replaced by its sapphire crystal sibling.

  • Artist Biography


    Swiss • 1905

    Founded in 1905 England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, it soon became known as the Rolex Watch Company in 1915, moving its headquarters to Geneva in 1919. Like no other company, the success of the wristwatch can be attributed to many of Rolex's innovations that made them one of the most respected and well-known of all luxury brands. These innovations include their famous "Oyster" case — the world's first water resistant and dustproof watch case, invented in 1926 — and their "Perpetual" — the first reliable self-winding movement for wristwatches launched in 1933. They would form the foundation for Rolex's Datejust and Day-Date, respectively introduced in 1945 and 1956, but also importantly for their sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.

    One of its most famous models is the Cosmograph Daytona. Launched in 1963, these chronographs are without any doubt amongst the most iconic and coveted of all collectible wristwatches. Other key collectible models include their most complicated vintage watches, including references 8171 and 6062 with triple calendar and moon phase, "Jean Claude Killy" triple date chronograph models and the Submariner, including early "big-crown" models and military-issued variants.

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Ref. 1804
A highly rare and most attractive white gold and diamond-set calendar wristwatch with sweep centre seconds, seafoam green lacquer dial and bracelet

36mm. Diameter
Case, dial, movement and bracelet signed

CHF25,000 - 50,000 

Sold for CHF76,250

Contact Specialist
Alexandre Ghotbi
+41 22 317 81 89

The Geneva Watch Auction: SIX

Geneva Auctions 11 - 12 November 2017