Rolex - The Geneva Watch Auction: NINE Geneva Saturday, May 11, 2019 | Phillips

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  • Manufacturer: Rolex
    Year: 1937
    Reference No: 2508
    Case No: 034'609
    Material: Stainless steel
    Calibre: Manual, cal. 14''', 17 jewels
    Bracelet/Strap: Stainless steel Rolex bracelet, max length 200mm
    Clasp/Buckle: Stainless steel folding deployant clasp 2.51
    Dimensions: 37mm Diameter
    Signed: Case, dial, movement and bracelet signed

  • Catalogue Essay

    First launched in the mid 1930s, reference 2508 was Rolex's very first wristwatch to feature two chronograph registers, as well as two buttons to operate the mechanism. The reference can generally be divided into two series. While those from the first generation feature 'olive' pushers and a larger case size, second generation examples feature flat pushers and a relatively smaller case diameter. At the time of production, the relatively large case size was incredibly unusual for the period. Unsurprisingly, the model exudes a modern appearance today.

    Fitted with elegant "olive" pushers, this first generation example is preserved in excellent condition with crisp reference and case numbers on the caseback. The case is preserved in particularly excellent condition with sharp finishes and robust proportions. It is furthermore fitted with a 1950s Rolex brick-link bracelet.

  • Artist Biography


    Swiss • 1905

    Founded in 1905 England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, it soon became known as the Rolex Watch Company in 1915, moving its headquarters to Geneva in 1919. Like no other company, the success of the wristwatch can be attributed to many of Rolex's innovations that made them one of the most respected and well-known of all luxury brands. These innovations include their famous "Oyster" case — the world's first water resistant and dustproof watch case, invented in 1926 — and their "Perpetual" — the first reliable self-winding movement for wristwatches launched in 1933. They would form the foundation for Rolex's Datejust and Day-Date, respectively introduced in 1945 and 1956, but also importantly for their sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.

    One of its most famous models is the Cosmograph Daytona. Launched in 1963, these chronographs are without any doubt amongst the most iconic and coveted of all collectible wristwatches. Other key collectible models include their most complicated vintage watches, including references 8171 and 6062 with triple calendar and moon phase, "Jean Claude Killy" triple date chronograph models and the Submariner, including early "big-crown" models and military-issued variants.

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Ref. 2508
A rare and attractive stainless steel chronograph wristwatch with bracelet

37mm Diameter
Case, dial, movement and bracelet signed

CHF20,000 - 30,000 

Sold for CHF45,000

Contact Specialist
Alexandre Ghotbi
Head of Sale
+ 41 79 637 1724

The Geneva Watch Auction: NINE

Geneva Auction 11-12 May 2019