Since its release in 1954, Rolex’s GMT-Master has been one of the most successful wristwatches, and even today the modern version remains in great demand. The post war economic exuberance of the 50s lead to a golden age of the jet age with increasing numbers of travelers exploring the world. Created by the brand in conjunction with Pan American airways, the reference 6542 was Rolex’s first dual time zone timepiece, used as a tool watch for pilots to keep track of local and home time. Amongst purists, the reference 6542 is perhaps the most desirable model with its strong masculine case, easily readable dial, and most importantly its rotating luminous blue and red Bakelite bezel. An early plastic made from synthetic components, Bakelite allowed Rolex to put luminous numerals on the bezel, which could be rotated, and when used in conjunction with the revolutionary red 24-hour hand, pilots could easily and simultaneously track dual time zones. Unfortunately, what in theory may work, the practical applications did not apply, with the Bakelite being fragile and the bezels easily damaged. Rolex replaced the 6542 in 1959 with the reference 1675 with the more durable metallic bezel insert.

The present watch is a wonderfully-preserved example. The stunning black lacquer dial with gilt lettering and original lume plots will appeal to the most sophisticated collector. Even more outstanding is the case, which retains strong proportions and clear crisp lug bevels as delivered from the factory nearly six decades ago. The Bakelite bezel remains very nice with a small hairline through the ‘5’ hour marker, and is a window into the early years of an iconic wristwatch.

In an age of jet travel and international intrigue, the reference 6542 was a watch for all sophisticates - its international allure lead the producers of the 1964 James Bond film, “Goldfinger”, to outfit the lead female criminal with the identical model GMT-Master. This extraordinary watch has remained close to factory specs since its manufacture in 1959. It is a watch that can be appreciated by all, and represents a rare opportunity for the discerning collector.