Rolex - Glamorous Day-Date Geneva Friday, May 8, 2015 | Phillips
  • Manufacturer: Rolex
    Year: 1967
    Reference No: 1804
    Case No: 1'526'254
    Model Name: Day-Date
    Material: Platinum and diamonds
    Calibre: Automatic, 1556
    Bracelet/Strap: Rolex President, reference 7286
    Clasp/Buckle: Folding deployant clasp stamped 2.67
    Dimensions: 36mm Diameter
    Signed: Movement, dial, case and bracelet signed
    Accessories: Rolex Watch Rate Certificate No. 2091879, from the Bureaux Suisses de Contrôle Officiel de la Marche des Chronomètres dated 15 December 1966, original punched guarantee, unusual Rolex period fitted presentation box and original swing tags. Furthermore delivered with period "Day-Date" brochure and guarantee card.

  • Catalogue Essay

    The 1804 reference was released in gold (yellow, white or pink) and platinum versions and featured diamond set bezels. This illustrated example manufactured in 1967 sports a platinum watchcase fitting a ref. 7286 President bracelet with folding deployant clasp and is further enhanced by a bezel fitted with 44 diamonds.

    The silvered dial is enriched with 8 round cut diamond hour markers and 2 baguette-cut diamonds traditionally placed at 6 and 9 o’clock.

    As a result, this timepiece, in addition to being in outstanding condition, is presented with its original box and all of its papers, which will surely please any collector.

  • Artist Biography


    Swiss • 1905

    Founded in 1905 England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, it soon became known as the Rolex Watch Company in 1915, moving its headquarters to Geneva in 1919. Like no other company, the success of the wristwatch can be attributed to many of Rolex's innovations that made them one of the most respected and well-known of all luxury brands. These innovations include their famous "Oyster" case — the world's first water resistant and dustproof watch case, invented in 1926 — and their "Perpetual" — the first reliable self-winding movement for wristwatches launched in 1933. They would form the foundation for Rolex's Datejust and Day-Date, respectively introduced in 1945 and 1956, but also importantly for their sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.

    One of its most famous models is the Cosmograph Daytona. Launched in 1963, these chronographs are without any doubt amongst the most iconic and coveted of all collectible wristwatches. Other key collectible models include their most complicated vintage watches, including references 8171 and 6062 with triple calendar and moon phase, "Jean Claude Killy" triple date chronograph models and the Submariner, including early "big-crown" models and military-issued variants.

    View More Works


Ref. 1804
A very rare platinum and diamond-set calendar wristwatch with centre seconds, bracelet, rate certificate, guarantee, day-date booklet, swing tags and unusual presentation box

36mm Diameter
Movement, dial, case and bracelet signed

CHF20,000 - 40,000 

Sold for CHF56,250

Contact Specialist
Livia Russo
+41 22 317 81 86

Glamorous Day-Date

Geneva Auction 9 May 2015 7pm