Rolex - Glamorous Day-Date Geneva Friday, May 8, 2015 | Phillips
  • Manufacturer: Rolex
    Year: 1977
    Reference No: 1804, stamped 1803 inside the caseback
    Case No: 5'254'895
    Model Name: Day-Date
    Material: 18k white gold, diamonds and sapphires
    Calibre: Automatic, 1556
    Bracelet/Strap: Rolex President, end links stamped 53
    Clasp/Buckle: Concealed deployment clasp
    Dimensions: 36mm. Diameter
    Signed: Movement, dial, case and bracelet signed
    Literature: The present lot is illustrated in Day Date, The Presidential Rolex by Pucci Papaleo, Spin Edizioni

  • Catalogue Essay

    An extraordinary ‘Octopus’ Day Date. Each link of the white gold President bracelet sported by this extremely rare Day-Date manufactured in 1977 is adorned with round cut diamonds placed on either side of the centrally set baguette-cut sapphires.

    The highly elegant argenté dial is enriched with 8 round cut and 2 baguette-cut diamonds to mark the hours, soberly leaving the scene to the amazing bracelet of this timepiece.

    The 1804 reference is distinguished by a diamond set bezel in platinum and is set with 44 diamonds. In white gold the bezel is set with 46 diamonds.

    The present watch is furthermore offered in outstanding original condition.

  • Artist Biography


    Swiss • 1905

    Founded in 1905 England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, it soon became known as the Rolex Watch Company in 1915, moving its headquarters to Geneva in 1919. Like no other company, the success of the wristwatch can be attributed to many of Rolex's innovations that made them one of the most respected and well-known of all luxury brands. These innovations include their famous "Oyster" case — the world's first water resistant and dustproof watch case, invented in 1926 — and their "Perpetual" — the first reliable self-winding movement for wristwatches launched in 1933. They would form the foundation for Rolex's Datejust and Day-Date, respectively introduced in 1945 and 1956, but also importantly for their sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.

    One of its most famous models is the Cosmograph Daytona. Launched in 1963, these chronographs are without any doubt amongst the most iconic and coveted of all collectible wristwatches. Other key collectible models include their most complicated vintage watches, including references 8171 and 6062 with triple calendar and moon phase, "Jean Claude Killy" triple date chronograph models and the Submariner, including early "big-crown" models and military-issued variants.

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Ref. 1804, stamped 1803 inside the caseback
An extremely rare and important white gold diamond and sapphire-set calendar wristwatch with centre seconds and stone-set bracelet

36mm. Diameter
Movement, dial, case and bracelet signed

CHF50,000 - 100,000 

Sold for CHF173,000

Contact Specialist
Livia Russo
+41 22 317 81 86

Glamorous Day-Date

Geneva Auction 9 May 2015 7pm