185
Rolex
Ref. 228396TBR
Day-Date 40
A virtually brand new and highly impressive platinum, diamond, and sapphire-set wristwatch with day, date, bracelet, warranty card, numbered hang tag, factory stickers, and presentation box
Full-Cataloguing
• Superlative platinum and gem-set Day-Date
• Virtually brand new and unworn with factory stickers in place
• Complete set
Originally released in 1956, the Day-Date was the first wristwatch to display both the date and day on the dial with the day of the week fully spelled out. The model quickly became Rolex’s flagship watch, and today is an icon in the world of haute horologie. The Day-Date evolved in mechanics and design over the last six decades, and in 2015 Rolex introduced the Day-Date 40 with 40mm diameter case, replacing the larger Day-Date II with 41mm diameter case.
With a leaner profile compared it its predecessor, the model is offered in the following precious metals: yellow gold, white gold, pink gold, and the noble platinum. At the same time, Rolex also introduced a new movement at Basel World 2015, the caliber 3255 which innovates with its in-house Parachrom balance, reformulated lubricants, and the Rolex Chronergy escapement.
Offered in virtually brand new condition, along with its full suite of accessories, the present reference 228396TBR is the ultimate in luxury and refinement. The diamond-pavé dial is optimal brilliance with eight baguette-cut hour markers and 2 baguette-cut sapphires at 6 and 9 o’clock. As an ultra-luxurious version of the Day-Date, its opulent, baguette-cut diamond set bezel sets it apart. Rolex’s gem-set timepieces are sought after for their hand-craftsmanship, rarity, and elegance and the present platinum gem-set Day-Date is an exquisite statement piece.
Rolex
Swiss | 1905Founded in 1905 England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, it soon became known as the Rolex Watch Company in 1915, moving its headquarters to Geneva in 1919. Like no other company, the success of the wristwatch can be attributed to many of Rolex's innovations that made them one of the most respected and well-known of all luxury brands. These innovations include their famous "Oyster" case — the world's first water resistant and dustproof watch case, invented in 1926 — and their "Perpetual" — the first reliable self-winding movement for wristwatches launched in 1933. They would form the foundation for Rolex's Datejust and Day-Date, respectively introduced in 1945 and 1956, but also importantly for their sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.
One of its most famous models is the Cosmograph Daytona. Launched in 1963, these chronographs are without any doubt amongst the most iconic and coveted of all collectible wristwatches. Other key collectible models include their most complicated vintage watches, including references 8171 and 6062 with triple calendar and moon phase, "Jean Claude Killy" triple date chronograph models and the Submariner, including early "big-crown" models and military-issued variants.