183

Rolex

Ref. 228345RBR

Day-Date 40

An elegant and like-new pink gold and diamond-set wristwatch with day, date, bracelet, guarantee, and presentation box

$40,000–80,000
Rolex
Circa 2026, Switzerland
228345RBR
Q4R44102
Day-Date 40
18K pink gold and diamonds
Automatic, cal. 3255, 31 jewels
18K pink gold Rolex President bracelet, max overall length 195mm
18K pink gold Rolex concealed clasp, stamped 3RX
40mm Diameter
Case, dial, movement, and clasp signed.
Accompanied by a Rolex International Guarantee dated February 25, 2026, fitted Rolex presentation box, numbered hang tag, green Rolex tag, leather wallet, product literature, and outer packaging
GOOD TO KNOW
• Elegant Everose and diamond-set Day-Date
• Like-new condition
• Complete set

Commonly referred to as the “President’s watch,” the Rolex Day-Date has garnered iconic status since its initial release in 1956. Predominantly encased in precious metals (with a few exceptions in stainless steel) the Day-Date is one of the most diverse range of wristwatches that Rolex has to offer, with examples in varying sizes, case and dial materials, dial configurations, and with dazzling gem-setting.

Each Day-Date can be broken down into its constituent parts: dial, bezel, and case material with Rolex mixing and matching elements to create audacious outcomes, and the present 228345RBR is an opulent and luxurious model. In 2015, Rolex introduced the Day-Date 40 with a leaner profile compared to its 41mm diameter predecessor. At the same time, Rolex also introduced a new movement at Basel World 2015, the caliber 3255, which innovates with its in-house Parachrom balance, reformulated lubricants, and the Rolex Chronergy escapement.

The present example is offered in like-new condition, complete with its full suite of accessories. The 40mm diameter case shimmers in Rolex’s patented 18 karat pink gold alloy first introduced in 2005, Everose. The timepiece is further enhanced with a diamond-set bezel, and diamond-pavé dial set with 10 baguette-cut hour markers. The Day-Date is an iconic model and this 21st iteration is a wonderful display of Rolex’s master craftsmanship and design.

Rolex

Swiss | 1905

Founded in 1905 England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, it soon became known as the Rolex Watch Company in 1915, moving its headquarters to Geneva in 1919. Like no other company, the success of the wristwatch can be attributed to many of Rolex's innovations that made them one of the most respected and well-known of all luxury brands. These innovations include their famous "Oyster" case — the world's first water resistant and dustproof watch case, invented in 1926 — and their "Perpetual" — the first reliable self-winding movement for wristwatches launched in 1933. They would form the foundation for Rolex's Datejust and Day-Date, respectively introduced in 1945 and 1956, but also importantly for their sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.

One of its most famous models is the Cosmograph Daytona. Launched in 1963, these chronographs are without any doubt amongst the most iconic and coveted of all collectible wristwatches. Other key collectible models include their most complicated vintage watches, including references 8171 and 6062 with triple calendar and moon phase, "Jean Claude Killy" triple date chronograph models and the Submariner, including early "big-crown" models and military-issued variants.

Browse Maker