For a very short time in the early 2000s, Rolex produced one of the most surprising, attractive and unusual variations of the Cosmograph Daytona: the so-called "Daytona Beach". It was released in four different colors. As it often happens with many appreciated models in Rolex’s rich history, these pieces were originally regarded with a mix of surprise and amazement to their iconoclastic looks, but not much warmth. Only in recent years their undisputed beauty has been truly rediscovered and appreciated, making them not only one of the most collectible modern Daytona models, but also one of the most wearable indeed due to their carefree and playful appeal. Once again, Rolex proved themselves not only capable of anticipating fashion trends, but also brave enough to actually put such daring ideas to the test of the market. Such a situation will be repeated with uncanny similarity, about a decade and a half later, when the House introduced the “Rainbow” Daytona.

The present yellow example is a rare opportunity for the collector: offered complete of its sale kit but especially in absolutely unused condition, still bearing unmarred its green factory sticker.