Patented in 1955 and released in 1956, the Rolex Day-Date was soon nicknamed the “President’” following an ad from 1966 showing the Day-Date and titled “The President’s watch". The Day-Date was the first wristwatch ever to display the day of the week spelled out in full. The date wheel of the present example shows the day in English. According to tradition, Rolex issued a choice of up to 26 different languages. Brilliant, lacquered “Stella” dials were produced for over a decade in a range of powerful colors, including oxblood, turquoise, orange, black, and blue. Some of these colors are especially rare and extremely sought after, including the present reference 1803 with its rarely seen tobacco colored dial. The extraordinary color perfectly complements the yellow gold case providing for a mesmerizing result. So exceptional is the present lot, it was prominently featured in Pucci Papaleo’s reference tome, “Day-Date, The Presidential Rolex”. Preserved in superb condition, and accompanied by its fitted box, punched guarantee, hangtag and product literature, this complete and unusual Day-Date will certainly speak to the discerning connoisseur with assured tastes.