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  • Description


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    Manufacturer: Panerai
    Year: Circa 1993
    Reference No: 5218-201/A
    Case No: 0764
    Model Name: Luminor "Pre-Vendôme"
    Material: Stainless steel
    Calibre: Manual, cal. 6497, 17 jewels
    Bracelet/Strap: Sharkskin
    Clasp/Buckle: Stainless steel
    Dimensions: 44mm Diameter
    Signed: Case, dial, movement, strap, and buckle signed.
    Accessories: Accompanied by signed note from Sylvester Stallone, original Panerai box, additional straps, and screwdriver. Additionally accompanied by signed studio issued lobby card and Daylight press kit from 1996.

     

    Catalogue Essay

     

    Since its founding in 1860 by Giovanni Panerai (1825-1897) as a small workshop, the firm Officine Panerai has been known for precision instruments, and most notably professional dive watches, depth gauges, and compasses. At the turn of the century, the company became the supplier of wristwatches to the Italian Royal Navy. Guido’s son Giuseppe inherited the family business in 1934 as the last descendant, and ran it until his death in 1972, when retired Marina Militare engineer Dino Zei took the reigns.

     

    In 1993, Zei recognized an opportunity, and under the name Officine Panerai launched a collection of limited-edition watches intended not for military use, but rather for the civilian market, inspired by historical models from the company’s past. Within that endeavor, 677 pieces of the Luminor Panerai 5218-201/a, also known as the “Pre-Vendôme Logo”, were produced. Unsurprisingly, consumer response was quite limited from a company whose public profile was largely unknown.
    "I did a film called Daylight, and I wanted to wear a watch that no one had ever seen. I strapped this on my wrist that day and didn’t take it off until the end of filming... This watch is a star. " —Sylvester Stallone 

    The pivotal turning point came in 1996, when that now iconic reference appeared on the wrist of actor Sylvester Stallone throughout his action film “Daylight”. Mr. Stallone’s instant love for the brand shined a bright spotlight on the unique design of the Luminor Panerai, and other celebrities like Arnold Schwarzenegger followed suit in embracing these oversized watches. Within a very short time, Officine Panerai went from relative anonymity to achieving enormous international exposure and recognition. As a direct result, the US market opened widely for this former military supplier in Florence, and “a star was born.”

     

    Stallone continued to support and wear the brand’s watches and by 1997, the giant Vendome Group (now Richemont SA) acquired the company.

     

    Phillips is thrilled to offer what is without a doubt, one of the most important modern wristwatches ever produced by Panerai. It is the exact watch worn by Sylvester Stallone throughout the 1996 film “Daylight”, and is widely considered as the watch that launched the popular modern brand.

     

    When explosions collapse both ends of a New York tunnel, one hero helps those trapped inside escape to safety. On Sylvester Stallone’s wrist, was this exact Luminor Panerai 5218-201/a “Logo” manufactured in 1993.

     

    It is fitted on its rare, original sharkskin strap with original Panerai pre-Vendôme buckle, also seen in the film. Stallone loved the watch and never removed it during the entire duration of filming. He would later state it “went through hell in every scene”, and has remained in his possession until today.

     


    The Panerai 5218-201/a is being offered exactly as it was first worn by Mr. Stallone, along with its original mahogany box, two additional Panerai pre-Vendome straps with sewn-in buckles, and its original brass screwdriver. The watch is in superb original and well-preserved condition, showing the wear expected from weeks of filming in rigorous conditions, including lengthy underwater scenes. The dial, hands, case, crystal, crown and strap are all original to the watch, and its case has never been polished. It is further accompanied by a letter personally handwritten and signed by Mr. Stallone on his private stationary describing the watch, along with an original 1996 studio-issued lobby card from the “Daylight” film, also signed by Sly, with specific reference by him to this exact watch.

     

    Phillips is honored to offer this ref. 5218-201/a, consigned directly by the legendary actor himself, that is widely known as the watch that ignited the brand’s enormous global popularity. The Luminor is a model that will forever be associated with Sylvester Stallone, made famous by him thanks to this very timepiece. It is truly an ultimate trophy watch for the connoisseur.

     

    Consigned by the Original Owner

     

    Photo credit: Dave J Hogan/Contributor/Getty Images
    Photo credit: Dave J Hogan/Contributor/Getty Images

     

    Sylvester Stallone Biography

     

    Sylvester Stallone has established worldwide recognition as an actor, writer, and director on the world stage since he played the title role in his own screenplay of Rocky, which won the Academy Award© in 1976 for Best Picture. Mr. Stallone has built his career from the ground up through a number of characters and screenplays which he developed and brought to life. His passion and determination to establish relatable on-screen characters as a young actor bolstered his ability to grow his films into critically acclaimed franchises around the world.

     

    Born in New York City, Mr. Stallone’s interest in acting began in high school, where he juggled his passions for acting and football. Mr. Stallone then spent two years instructing at the American College of Switzerland in Geneva. During one of his many ventures exploring the city, a c watch boutique storefront caught his eye. Discovering this window full of watches, Mr. Stallone hoped he would be able to buy a watch for himself one day, and his passion for watches was born.

     

    Returning to the United States, Mr. Stallone enrolled in the Drama program at the University of Miami. It was during this time that he began to write and hone his skills as a screenwriter. After his years at University, Mr. Stallone first pursued his acting career in New York City. Following thousands of acting calls and little success, his first opportunity arrived in 1974 when he was cast as a lead in The Lords of Flatbush. With the money earned from that film, Stallone left New York for Hollywood. He managed to obtain a few small roles in television and movies while also continuing to write.

     

    His passion for writing paid off with his initial screenplay for the film, Rocky: a rags-to-riches story of a young boxer pursuing the American Dream. A number of producers offered to purchase this screenplay and choose their own cast for the film. However, Mr. Stallone insisted that he star in the title role and did not sell the screenplay until he found a studio willing to take him on as the lead character. Although his bank balance was barely $100, Stallone held fast with his perseverance finally paying off in a big way. Rocky won an Oscar for Best Picture in 1976 and launched the film into the six-part franchise well-known to fans today.

     

    Mr. Stallone’s writing, directing, and acting accomplishments continued with the powerful stories produced in films such as Rambo, Paradise Alley, F.I.S.T, Nighthawks, and Demolition Man, The Specialist, and Daylight. Mr. Stallone’s choice of watch for the 1996 film Daylight, a Panerai Luminor, became a pivotal turning point for the brand when Officine Panerai went from relative anonymity to achieving enormous popularity, illustrating the influence and star power of Mr. Stallone.

     

    Mr. Stallone then released his most ambitious project, the action thriller, The Expendables¸ which he wrote, directed and starred in, and for which he hired an all star cast including Jason Statham, Mickey Rourke, Bruce Willis and Arnold Schwarzenegger. Opening at Number One at the Box Office –Mr. Stallone became the only actor in history to open a Number One film across five decades.

     

    In 2015, 40 years after the original film, Stallone returned to the role of Rocky Balboa in Creed.  His critically-acclaimed performance earned him an Academy Award© nomination for Best Supporting Actor and the Golden Globe Award.

     

    While his rampant success as an actor, writer, and director boosted him to his current status as a cultural symbol, the Mr. Stallone is also an accomplished artist, sculptor, and enjoys watch collecting. Mr. Stallone’s appreciation for watches began during his time in Switzerland as a young student. His first watch purchase was a Rolex, as the brand represented the realization of career victory. For him, a good watch is similar to an important artwork – the technicalities of a watch create a beautiful, miniature artwork within itself. With titles of actor, director, writer, artist, watch collector, and family man under his belt, Mr. Stallone’s watches seem to form a timeline of accomplishments and important life events as versatile and curated as the man himself.

    • Catalogue Essay

      Since its founding in 1860 by Giovanni Panerai (1825-1897) as a small workshop, the firm Officine Panerai has been known for precision instruments, and most notably professional dive watches, depth gauges, and compasses. At the turn of the century, the company became the supplier of wristwatches to the Italian Royal Navy. Guido’s son Giuseppe inherited the family business in 1934 as the last descendant, and ran it until his death in 1972, when retired Marina Militare engineer Dino Zei took the reigns.

      In 1993, Zei recognized an opportunity, and under the name Officine Panerai launched a collection of limited-edition watches intended not for military use, but rather for the civilian market, inspired by historical models from the company’s past. Within that endeavor, 677 pieces of the Luminor Panerai 5218-201/a, also known as the “Pre-Vendôme Logo”, were produced. Unsurprisingly, consumer response was quite limited from a company whose public profile was largely unknown.

      The pivotal turning point came in 1996, when that now iconic reference appeared on the wrist of actor Sylvester Stallone throughout his action film “Daylight”. Mr. Stallone’s instant love for the brand shined a bright spotlight on the unique design of the Luminor Panerai, and other celebrities like Arnold Schwarzenegger followed suit in embracing these oversized watches. Within a very short time, Officine Panerai went from relative anonymity to achieving enormous international exposure and recognition. As a direct result, the US market opened widely for this former military supplier in Florence, and “a star was born.”
      Stallone continued to support and wear the brand’s watches and by 1997, the giant Vendome Group (now Richemont SA) acquired the company.

      Phillips is thrilled to offer what is without a doubt, one of the most important modern wristwatches ever produced by Panerai. It is the exact watch worn by Sylvester Stallone throughout the 1996 film “Daylight”, and is widely considered as the watch that launched the popular modern brand.

      When explosions collapse both ends of a New York tunnel, one hero helps those trapped inside escape to safety. On Sylvester Stallone’s wrist, was this exact Luminor Panerai 5218-201/a “Logo” manufactured in 1993.
      It is fitted on its rare, original sharkskin strap with original Panerai pre-Vendôme buckle, also seen in the film. Stallone loved the watch and never removed it during the entire duration of filming. He would later state it “went through hell in every scene”, and has remained in his possession until today.

      The Panerai 5218-201/a is being offered exactly as it was first worn by Mr. Stallone, along with its original mahogany box, two additional Panerai pre-Vendome straps with sewn-in buckles, and its original brass screwdriver. The watch is in superb original and well-preserved condition, showing the wear expected from weeks of filming in rigorous conditions, including lengthy underwater scenes. The dial, hands, case, crystal, crown and strap are all original to the watch, and its case has never been polished. It is further accompanied by a letter personally handwritten and signed by Mr. Stallone on his private stationary describing the watch, along with an original 1996 studio-issued lobby card from the “Daylight” film, also signed by Sly, with specific reference by him to this exact watch.

      Phillips is honored to offer this ref. 5218-201/a, consigned directly by the legendary actor himself, that is widely known as the watch that ignited the brand’s enormous global popularity. The Luminor is a model that will forever be associated with Sylvester Stallone, made famous by him thanks to this very timepiece. It is truly an ultimate trophy watch for the connoisseur.

      Consigned by the Original Owner

    • Artist Biography

      Panerai

      Italian • 1860

      Known for its robust designs and large case sizes, Officine Panerai was established in 1860 by Giovanni Panerai in Florence, Italy. Around 1900, Giovanni's grandson Guido Panerai took over, and Panerai became the supplier to the Regia Marina — the Royal Italian Navy. After supplying the navy with high-precision instruments for a number of years, Officine Panerai created Radiomir, a radium-based powder that gives luminosity to the dials of sighting instruments and devices. By 1936, the Royal Italian Navy approached Panerai again with the request to design a watch resistant to extreme underwater conditions. The watch they created became known as the "Radiomir".

      Panerai's watches made during the early twentieth century era were comprised of cases designed and manufactured by Rolex SA, with Cortébert, a Swiss manufacturer, supplying the majority of their movements. The most recognizable designs from the firm are the Radiomir and Luminor. To date, vintage models from the first half of the 1900s, such as the reference 3646 and 6152 models, remain the most desirable among collectors.

      View More Works

Σ47

Ref. 5218-201/A
A culturally important, attractive, and historic stainless steel cushion-form wristwatch worn in the movie “Daylight”, with original box and straps, accompanied by hand-written note from Sylvester Stallone

Circa 1993
44mm Diameter
Case, dial, movement, strap, and buckle signed.

Full Cataloguing

Estimate
$40,000 - 80,000 
CHF36,700-73,400
€33,900-67,800
HK$310,000-620,000

Sold for $214,200

Contact Specialist

Paul Boutros
Head of Watches, Americas & International Strategy Advisor
Senior Vice President
+1 212 940 1293
[email protected]

Racing Pulse

New York Auction 12 December 2020