Ming X Massena LAB - The Geneva Watch Auction: XIV Geneva Friday, November 5, 2021 | Phillips

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  • Manufacturer: Ming X Massena LAB
    Year: 2021
    Reference No: 17.09
    Case No: 3236
    Model Name: "Honeytrap"
    Material: DLC coated stainless steel
    Calibre: Automatic, Schwarz-Etienne 300.M1, 25 jewels
    Bracelet/Strap: Leather
    Clasp/Buckle: DLC coated stainless steel MING pin buckle
    Dimensions: 38mm Diameter
    Signed: Case, movement and buckle signed MING dial co-signed MING and Massena LAB
    Accessories: Accompanied by travel pouch, Guarantee (valid until July 2023) and outer packaging.

  • Catalogue Essay

    The present MING X Massena LAB 17.09 “Honeytrap” is a potent mix of Ming Thein’s design acumen and William Massena’s incredible knowledge and expertise in vintage watches.

    MING takes the name of one of its founders and core drivers: Ming Thein, a physicist by training, and a world renowned photographer and a long time watch collector.

    Massena LAB is a creative laboratory created by William Massena, an industry veteran and a long time collector who launched his brand in 2018 as a creative playground for creating watches under his name with or in collaboration with independent watchmakers.

    The present 17.09 is part of the final pieces made in Ming’s 17 series originally launched in 2017 as the brand’s foundation watch and a collection that set the design language for future models with its short flared lugs and stylized numerals printed on the crystal.

    In the present model the numerals are laser-etched on the reverse side of the sapphire crystal and filled with Super-LumiNova giving the dial incredible visual depth.

    Massena designed a superb textured dial for this final edition. His inspiration came from early Rolex honeycomb dials. However, where these dials loosely resembled a honeycomb, the dials of the 17.09 MING X Massena LAB are true reiterations featuring a three-dimensional hexagonal pattern.

    Not only a beautiful design, the movement used within is the Schwarz-Etienne 300.M1, which is a modified version of the Sellita SW330-2 and features an hour hand that can be independently set, a useful function for frequent travelers.

    Launched in 2021 the 17.09 MING and Massena LAB featured a stainless steel case with a black or a honey colored dial and was limited to 200 pieces.

    The present example nicknamed the “Honeytrap” is part of an ultra-rare and elusive series with black DLC coated cases and was never officially announced or offered to the public but reserved for Massena’s best clients.

    30 pieces were made in total, 20 with a black dial and only 10 with honey colored dial like the present model.


Ref. 17.09
A very well crafted and unusual DLC coated stainless steel wristwatch with honeycomb dial limited to 10 pieces, presentation box and guarantee

38mm Diameter
Case, movement and buckle signed MING dial co-signed MING and Massena LAB

CHF2,000 - 4,000 

Sold for CHF22,680

Contact Specialist

Alexandre Ghotbi
Head of Watches, Continental Europe and the Middle East Director

The Geneva Watch Auction: XIV

Geneva Auction 5 & 7 November 2021