M.A.D. Editions - The New York Watch Auction: SEVEN New York Saturday, December 10, 2022 | Phillips

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  • Manufacturer: M.A.D. Editions
    Year: 2021
    Reference No: MO IS 1972
    Case No: 316L
    Model Name: M.A.D.1 "Friends" Edition
    Material: Stainless steel
    Calibre: Automatic, cal. Miyota 821A, 21 jewels
    Bracelet/Strap: Leather
    Clasp/Buckle: Stainless steel
    Dimensions: 42mm Diameter
    Signed: Case, dial, movement, and buckle signed.
    Accessories: Accompanied by original presentation box and loupe.

  • Catalogue Essay

    The original M.A.D.1, distinguished by its blue accents, was conceived by MB&F to thank its Tribe members (owners of MB&F timepieces) and “Friends”, the suppliers and partners who have helped build the brand. The Friends edition was exclusively available to those suppliers and is recognisable thanks to its specific engraving on the back of the case; it is the rarest of M.A.D.1 pieces, with currently just over 100 pieces in circulation. As a longstanding design partner of MB&F and having worked on this particular piece, Eric Giroud naturally had access to the M.A.D.1 – he is donating his own personal piece to this auction.

    The M.A.D.1 looks towards the future. A unique fusion of science fiction aesthetics, the piece transports the wearer to the cinematic worlds of classics including Blade Runner, Videodrome and The Fifth Element. The sky-blue band, adorned with eye-catching, oversized circular cut-outs, is exquisitely paired with the 42mm stainless steel dial and an oversized titanium and tungsten winding rotor. Its timekeeping is wrapped around its caseband using revolving minute and hour rings powered by a modified Miyota 821A movement.

    Generously donated by designer Eric Giroud, the watch is being sold to benefit the missions of Swiss Institute.

    The buyer of this lot may be eligible to receive a charitable tax deduction for their purchase. Please see section 10 of this Auction’s Conditions of Sale.


Lot offered with No Reserve

Ref. MO IS 1972
A limited edition stainless steel wristwatch with exposed winding rotor and lateral time display, former property of designer, Eric Giroud, sold to benefit Swiss Institute

42mm Diameter
Case, dial, movement, and buckle signed.

$1,000 - 2,000 

Sold for $11,970

Contact Specialist

Paul Boutros

Head of Watches, Americas

+1 (212) 940-1293



Isabella Proia

Head of Sale, New York

+1 (212) 940 1285



The New York Watch Auction: SEVEN

New York Auction 10 - 11 December 2022