M.A.D. Editions - Hong Kong: Watches Online Auction I Hong Kong Thursday, July 21, 2022 | Phillips

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  • Manufacturer: M.A.D. Editions
    Year: Circa 2021
    Case No: M0’152’077
    Model Name: M.A.D.1
    Material: Stainless steel
    Calibre: Automatic, cal. Miyota 821A, 21 jewels
    Bracelet/Strap: Calfskin
    Clasp/Buckle: Stainless steel M.A.D. Editions deployant clasp
    Dimensions: 42mm diameter
    Signed: Case, dial, movement and clasp signed
    Accessories: Accompanied with M.A.D. Editions mini torch, instruction manual, fitted presentation box and outer packaging

  • Catalogue Essay

    Created by the founder of MB&F Max Büssuer, M.A.D. 1 took the collecting community by storm when it was first announced. A disappointment for many, the project wasn’t a commercially available watch for sale to the public.

    The creation of M.A.D. 1 was a tribute as a ‘thank you’ piece offered to close friends of the brand and collectors that are in ‘The Tribes’ a close circle collectors group that have shaped and stayed loyal with MB&F throughout the 16 years when the brand first started.

    M.A.D. 1 with the avant-garde design is also the most affordable and most exclusive piece that the brand has created to date, priced at 1,900 CHF when it was first announced. At 42mm, fitted with a domed sapphire on the top to show the spinning signature triple-blade rotor is further decorated with Super LumiNova on each blade and when view in the dark while spinning is a sight to behold, the unusual time display is pieced by two aluminium cylinders and it showcases all the creativity and the unique display of time that M.A.D. Editions is all about.

    Phillips is proud to present M.A.D. 1 for the first time, the present lot is well preserved and in like 'new condition' complete with all the accompanying accessories. For those who are craving to own one, there couldn’t be a more fitting time.

Property from the Original Owner


An avant-garde and extraordinary stainless steel wristwatch with oversized titanium and tungsten triple-blade winding rotor, revolving minute and hour rings and presentation box

Circa 2021
42mm diameter
Case, dial, movement and clasp signed

HK$50,000 - 100,000 

Sold for HK$100,800

Contact Specialist

Thomas Perazzi
Head of Watches, Asia 
+852 2318 2031

Hong Kong: Watches Online Auction I

21-27 July 2022 (Registration ends 6pm HKT 26 July)