The original M.A.D.1, distinguished by its blue accents, was conceived by MB&F to thank its Tribe members (owners of MB&F timepieces) and “Friends”, the suppliers and partners who have helped build the brand. The Friends edition was exclusively available to those suppliers and is recognisable thanks to its specific engraving on the back of the case; it is the rarest of M.A.D.1 pieces, with currently just over 100 pieces in circulation. As a longstanding design partner of MB&F and having worked on this particular piece, Eric Giroud naturally had access to the M.A.D.1 – he is donating his own personal piece to this auction.

The M.A.D.1 looks towards the future. A unique fusion of science fiction aesthetics, the piece transports the wearer to the cinematic worlds of classics including Blade Runner, Videodrome and The Fifth Element. The sky-blue band, adorned with eye-catching, oversized circular cut-outs, is exquisitely paired with the 42mm stainless steel dial and an oversized titanium and tungsten winding rotor. Its timekeeping is wrapped around its caseband using revolving minute and hour rings powered by a modified Miyota 821A movement.

Generously donated by designer Eric Giroud, the watch is being sold to benefit the missions of Swiss Institute.

The buyer of this lot may be eligible to receive a charitable tax deduction for their purchase. Please see section 10 of this Auction’s Conditions of Sale.