- The M.A.D collection was officially introduced in 2021 with the M.A.D.1 "Friends and Tribe". Only a few hundred pieces where available and where mainly distributed to two groups. Firstly, to the official suppliers who have helped MB&F in the creation of their complex and avant-garde machines and secondly to the members of the "tribe", owners and investors in MB&F machines that have supported the company since its very inception.

- In 2022, the new M.A.D.1 "Red" was officially announced with particular and noticeable changes from the first iteration. Immediately recognisable, the choice of colour for this M.A.D.1 was a cherry red with a slightly slimmer bezel and a more classical and practical round winding crown.

- Time is read as "usual" through a sapphire crystal opening at 6 o’clock with a cherry red ring indicating the hours and a black ring the minutes helped by the use of a pointer at 6 o’clock. Inside beats an inverted and modified Miyota caliber 821A, reworked significantly in Büsser's workshop it uses a triple battle axe-shaped blade as winding rotor in titanium and tungsten.

- Preserved in excellent condition with its full set of accessories, the timepiece perfectly encapsulates the essence and avant-garde vision of MB&F.