A very rare square shaped black PVD-coated stainless steel chronograph wristwatch with black dial, two subsidiary registers, date at 6 o'clock, orange chronograph hands, box, guarantee booklet and hang tag.

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  • Manufacturer: Heuer
    Year: Circa 1975
    Reference No: 740.303N
    Case No: 255'614
    Model Name: Monaco "Dark Lord"
    Material: PVD coated stainless steel
    Calibre: Manual, cal. Valjoux 7740, 17 jewels
    Bracelet/Strap: Original Heuer Corfam strap
    Clasp/Buckle: Stainless steel Heuer buckle
    Dimensions: 38mm length x 40mm width
    Signed: Case, dial, movement and buckle signed
    Accessories: Accompanied by red Heuer hang tag, Heuer box and numbered outerpackaging and guarantee booklet.
    Literature: A similar example is illustrated in "Heuer Monaco - Design Classic", Richard Crosthwaite, page 88-93.

  • Catalogue Essay

    The Monaco PVD is extremely rare, and research indicates that less than 30 are still in existence. It was initially thought that this watch never made it past prototype stage but, according to Jack Heuer, there may have been 100-200 produced. However, it was never featured in any official catalogue and it appears that only a few of the batch may have been sold in the Swiss and German markets. The dial design is similar to the automatic steel reference 1133, with the same two registers for hour and minutes and a date window at 6 o 'clock. The luminous bars, orange accents, raised register central numerals and the very unusual military style black PVD coating still remain striking. Powered by the Valjoux 7740, one of Heuer's rarest movements, and with the winding crown now placed on the right side between the fluted chronograph pushers.
    The inception of this watch was said to be a conversation between Jack Heuer and King Juan Carlos of Spain, who at the time was wearing a prototype Audemars Piguet Royal Oak watch with a PVD coating. Jack spotted this and soon asked his team to come up with a Heuer version.
    This example is the earliest serial in the production and is also in new old stock condition, retaining its red Heuer factory sticker on the caseback, its original box, hang tag and numbered outer card. This is certainly an important and iconic addition to any watch collection.

  • Maker Bio

    Heuer

    Swiss • 1860

    This iconic chronograph manufacturer has a long tradition of precision timekeeping. As early as 1882, founder Edouard Heuer held a patent for a chronograph watch; in 1887, he received a patent for an oscillating pinion, which is still in use today. These specialized timepieces have been at the heart of the firm's success, enabling the brand to be chosen as early timekeepers for the Olympics. In 1969, the company introduced their first automatic chronograph watch, the Monaco Heuer, which celebrated the Monaco Grand Prix. Other key chronograph models include the Autavia and the Carrera, all of which having become iconic models of the firm.

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6

Heuer

Ref. 740.303N
A very rare square shaped black PVD-coated stainless steel chronograph wristwatch with black dial, two subsidiary registers, date at 6 o'clock, orange chronograph hands, box, guarantee booklet and hang tag.

Circa 1975
38mm length x 40mm width
Case, dial, movement and buckle signed

Estimate
CHF35,000 - 50,000 

sold for CHF52,500

Contact Specialist
Virginie Liatard-Roessli
+41 22 317 81 89
vliatard@phillips.com

The Crosthwaite & Gavin Collection: Exceptional Heuer Chronographs from the Jack Heuer Era

Geneva Auction 11 November 2017