Heuer - The Geneva Watch Auction: X Geneva Saturday, November 9, 2019 | Phillips

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  • Manufacturer: Heuer
    Year: Circa 1972
    Reference No: 1163 V
    Case No: 272'259
    Model Name: Autavia "Viceroy"
    Material: Stainless steel
    Calibre: Automatic, cal. 12, 17 jewels
    Bracelet/Strap: Stainless steel Heuer bracelet, max length 200mm
    Clasp/Buckle: Stainless steel Heuer deployant clasp
    Dimensions: 42mm Diameter
    Signed: Case, dial, movement and bracelet signed
    Accessories: Accompanied by Heuer chequerboard red box, two extra links and a guarantee dated 16.7.1977 and service invoice.
    Literature: A similar example is illustrated on Heuer Autavia 1962-85 by Richard Crosthwaite & Paul Gavin, pp.134-135

  • Catalogue Essay

    In the early 70s Heuer was exploring new ways to boost their sales. After having placed the brand name on the cars of the Ferrari Formula 1 team, Jack Heuer pursued more partnerships, as with the Parnelli Jones-Viceroy Racing Team. The Autavia model was extremely sought after and well assimilated to automobile sport. Many Formula 1 drivers were spotted wearing the model while smoking a cigarette between two laps. During the year 1972, you could therefore feel like a pilot on the side of the racetrack. The same year, an interesting marketing campaign was set up by Heuer, to own an Autavia Viceroy (named after the cigarette manufacturer also sponsoring the eponymous F1 team) and feel like a racecar driver, all one had to do was to send back the end flap of a Viceroy carton to obtain a chronograph with more than 50% discount.
    This campaign was a great success but unfortunately very few Autavia Viceroy passed the test of time and still remain in good condition today.
    Easily recognizable by its black dial surmounted by red hands and hour markers, the present Autavia Viceroy promotional watch remains in excellent condition.

  • Artist Biography


    Swiss • 1860

    This iconic chronograph manufacturer has a long tradition of precision timekeeping. As early as 1882, founder Edouard Heuer held a patent for a chronograph watch; in 1887, he received a patent for an oscillating pinion, which is still in use today. These specialized timepieces have been at the heart of the firm's success, enabling the brand to be chosen as early timekeepers for the Olympics. In 1969, the company introduced their first automatic chronograph watch, the Monaco Heuer, which celebrated the Monaco Grand Prix. Other key chronograph models include the Autavia and the Carrera, all of which having become iconic models of the firm.

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Ref. 1163 V
A very attractive and sportive stainless steel chronograph wristwatch with date and red accents on the dial made for Viceroy

Circa 1972
42mm Diameter
Case, dial, movement and bracelet signed

CHF5,000 - 10,000 

Sold for CHF7,500

Contact Specialist
Alexandre Ghotbi
Head of Watches, Continental Europe and the Middle East
+ 41 79 637 1724

The Geneva Watch Auction: X

Geneva Auction 9-10 November 2019