Heuer - The Geneva Watch Auction: FIVE Geneva Friday, May 12, 2017 | Phillips

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  • Manufacturer: Heuer
    Year: circa 1977
    Reference No: 150.511
    Case No: 359'935
    Model Name: Modena
    Material: Stainless steel
    Calibre: Automatic, cal. 15, 17 jewels
    Bracelet/Strap: Stainless steel Heuer bracelet, max length 180mm.
    Clasp/Buckle: Ratchet type adjustable folding deployant clasp, further engraved DBGM
    Dimensions: 38.5 mm. Diameter
    Signed: Case, dial, movement and bracelet signed

  • Catalogue Essay

    The Modena can be identified as a German version of the Heuer Monza as it only ever appeared in the German version of the 1977 Heuer catalogue. Interestingly, the two models share the same reference number and the same aesthetic to the exception of the name printed on the dial. Produced in lower numbers than its English sibling, the Modena features the same chrome plated brass case, housing a caliber 15 and bears the name Monza on its caseback. Named after two famous Italian race tracks, these chronographs display a very sporty racing look.

    The present reference 150.511 is in very appealing condition and is fitted with an unusual Heuer bracelet, which is also different from the Monza as it features large spacing between the links and a ratchet type adjustable clasp. The unsigned crown is the correct one. This very rare example will be a great find for any collector looking for a sporting chronograph with a little twist that only a serious collector can identify.

  • Artist Biography


    Swiss • 1860

    This iconic chronograph manufacturer has a long tradition of precision timekeeping. As early as 1882, founder Edouard Heuer held a patent for a chronograph watch; in 1887, he received a patent for an oscillating pinion, which is still in use today. These specialized timepieces have been at the heart of the firm's success, enabling the brand to be chosen as early timekeepers for the Olympics. In 1969, the company introduced their first automatic chronograph watch, the Monaco Heuer, which celebrated the Monaco Grand Prix. Other key chronograph models include the Autavia and the Carrera, all of which having become iconic models of the firm.

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Ref. 150.511
An attractive and rare stainless steel chronograph wristwatch with black dial, tachymeter scale, date and bracelet made for the German market

circa 1977
38.5 mm. Diameter
Case, dial, movement and bracelet signed

CHF6,000 - 10,000 

Contact Specialist
Alexandre Ghotbi
+41 22 317 81 89

The Geneva Watch Auction: FIVE

Geneva Auctions 13 – 14 May 2017