Heuer - The Geneva Watch Auction: FIVE Geneva Friday, May 12, 2017 | Phillips

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  • Manufacturer: Heuer
    Year: Circa 1985
    Reference No: 510.547
    Movement No: 04'036'716
    Model Name: "Boxing"
    Material: Stainless steel black PVD coated
    Calibre: Automatic, cal. Lemania 5100, 17 jewels
    Bracelet/Strap: Black PVD coated stainless steel bracelet, max length 215mm.
    Clasp/Buckle: Folding deployant clasp
    Dimensions: 41mm. Width, 46mm. Length
    Signed: Case and dial signed
    Movement signed Lemania

    Accessories: Accompanied by the original Heuer presentation box
    Literature: This reference has been illustrated for the first time on the 1986 Tag Heuer catalogue "The time for action" page 39.

  • Catalogue Essay

    At the start of 1986, Heuer was just beginning to be known a TAG HEUER, with TAG standing for “Technique d’Avant Garde”, or Advanced Techniques. That year, the brand launched a new catalogue named “The Time for Action”. This catalogue was a buyer’s guide, written for professionals and amateurs, providing assistance in purchasing the right timing instrument. The catalogue featured different instruments with various timing functions. In the first year, watches still carried the sole designation of Heuer. What is remarkable about the catalogue, is that on page 39, is an illustration of a chronograph that no one had ever seen before and still to this day very few are aware of, the Reference 510.547: 'Boxing'.

    This automatic chronograph was specially designed to time a boxing match. The outer scale is graduated for 15 boxing rounds, with each round representing three minutes. These rounds are in black, separated with a green marker, which represents the one minute pause between each round.

    This highly charismatic chronograph has a black PVD finish, which is described in the 1986 catalogue as 'matte black anti-reflective'.

    This very specific sports watch is a true gem, presented today in mint condition still retaining its original sticker at the back with its original rectangular Heuer box. It is one of the only two known examples in the collecting community and a unique opportunity for the discerning collector.

  • Artist Biography


    Swiss • 1860

    This iconic chronograph manufacturer has a long tradition of precision timekeeping. As early as 1882, founder Edouard Heuer held a patent for a chronograph watch; in 1887, he received a patent for an oscillating pinion, which is still in use today. These specialized timepieces have been at the heart of the firm's success, enabling the brand to be chosen as early timekeepers for the Olympics. In 1969, the company introduced their first automatic chronograph watch, the Monaco Heuer, which celebrated the Monaco Grand Prix. Other key chronograph models include the Autavia and the Carrera, all of which having become iconic models of the firm.

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Ref. 510.547
An extremely rare and unusual black PVD coated chronograph wristwatch with a boxing round graduated outer scale, date and bracelet

Circa 1985
41mm. Width, 46mm. Length
Case and dial signed
Movement signed Lemania

CHF6,000 - 10,000 

Sold for CHF25,000

Contact Specialist
Alexandre Ghotbi
+41 22 317 81 89

The Geneva Watch Auction: FIVE

Geneva Auctions 13 – 14 May 2017