Throughout the late 40s and into the 60s, Heuer, in addition to selling watches under its own name, co-branded watches with established brands in order to strengthen its sales in the US. If Abercrombie & Fitch is now the collaboration we most often associate Heuer with, Baylor a smaller US retailer also partnered with the Swiss Manufacture. Based in Texas, Baylor was an arm of the US jewellery retailer Zales. Baylor's line of watches offered by Zale’s included a variety of sports and dress watches, usually co-branded Heuer and Baylor.
Most of the watches co-branded with Baylor are triple-calendar or simple three-hand watches. The present chronograph is a very rare model. The case shape announces the arrival of the Carrera whereas the back displays an unusual faceted screw down caseback. The silver dial is very elegantly adorned by gilt Arabic numerals and dots that are matching the gold hands. Simple, sportive yet elegant, the present watch would be a nice addition to any chronograph collection.