Founded in 1888 by Cecil Rhodes, De Beers have been the leaders in the field of mining and the trading of rough diamonds as well as high jewellery over the past century. As a member of the sightholder, the firm was responsible of supplying over 80% of the world’s rough diamond distribution until the start of the 21st century. With that said, De Beers have been continuously growing their brand as one of the top jewelers in the world offering the finest diamond-set jewellery to the world’s elites.

To commemorate the new millennium, De Beers created the present diamond-filled hour glass with a 10 minute interval time-lapse. The present example features a beautiful gold plated frame encapsulating 2,001 diamonds that fall effortlessly within the Hour Glass while illuminated with a blue hue with cinematic appeal.