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Property from an Important American Collection

74

Andy Warhol

Tomato, from Campbell's Soup I

Estimate
$50,000 - 70,000
$137,500
Lot Details
Screenprint in colors, on wove paper, with full margins.
1968
I. 31 3/4 x 18 3/4 in. (80.6 x 47.6 cm)
S. 35 x 23 in. (88.9 x 58.4 cm)
Signed in black ball-point pen and stamp-numbered 40/250 on the reverse (there were also 26 artist's proofs lettered A-Z), published by Factory Additions, New York, framed.
Catalogue Essay
Andy Warhol
Campbell's Soup I
Lots 74-83

Who doesn’t own a soup can? Campbell’s Soup was the preeminent emblem of a new world order’s consumerism and ubiquitous branding. Andy Warhol knew that cultural landmarks became most enduring once everyone took ownership. In one of his very first exhibitions, Warhol, like his abstractionist contemporaries, presented floating and vertical, all-over compositions of horizontal and brightly colored bands; Andy’s subjects, however, took shape as soup cans, a form that everyone understands. Warhol presaged this world of the commonplace broadcast as noteworthy—even including those great aluminum, cylindrical sculptures in your cupboard. He forever transformed the ordinary by constructing and then lending his “aura”, though Warhol added that “aura is something that only somebody else can see, and they only see as much of it as they want to.”

Andy Warhol

American | B. 1928 D. 1987
Andy Warhol was the leading exponent of the Pop Art movement in the U.S. in the 1960s. Following an early career as a commercial illustrator, Warhol achieved fame with his revolutionary series of silkscreened prints and paintings of familiar objects, such as Campbell's soup tins, and celebrities, such as Marilyn Monroe. Obsessed with popular culture, celebrity and advertising, Warhol created his slick, seemingly mass-produced images of everyday subject matter from his famed Factory studio in New York City. His use of mechanical methods of reproduction, notably the commercial technique of silk screening, wholly revolutionized art-making.Working as an artist, but also director and producer, Warhol produced a number of avant-garde films in addition to managing the experimental rock band The Velvet Underground and founding Interview magazine. A central figure in the New York art scene until his untimely death in 1987, Warhol was notably also a mentor to such artists as Keith Haring and Jean-Michel Basquiat. 
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