118
Florence Henri
Reklamephoto (La Lune Pasta)
1929
Gelatin silver print.
14 7/8 x 11 in. (37.8 x 27.9 cm).
Signed and annotated 'Reklamephoto (Maccaroni) [sic]' in ink on the verso.
Full-Cataloguing
In Florence Henri: Artist Photographer of the Avant Garde (SFMoMA, 1990), Diana C. DuPont writes, 'In 1929, Henri made a series of advertising photographs for La Lune Pasta, her most extensive series of product photographs to survive. These commercial photographs prove how modern advertising made the successful transition from illustrating products in context to isolating them in unusual ways.'