Tudor - The Geneva Watch Auction: XIV Geneva Friday, November 5, 2021 | Phillips

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  • Manufacturer: Tudor
    Year: Circa 1955
    Reference No: 7950
    Case No: 215'084
    Model Name: Golden Tuxedo
    Material: 18K Yellow Gold
    Calibre: Automatic, cal 390, 17 jewels
    Bracelet/Strap: Leather
    Clasp/Buckle: Gilt pin buckle
    Dimensions: 34mm Diameter
    Signed: Case, dial and movement signed
    Accessories: Accompanied by original Tudor box

  • Catalogue Essay

    At first glance, the black crosshair dial surrounded by its gold chapter ring may lead you to identify this watch as a Universal Genève Polerouter. But very quickly, the sharp eye will notice the romantic and famous Tudor rose that proudly sits on top of the dial. Introduced in 1952, Hans Wilsdorf decided to show his faith in the new watch by featuring the Tudor Oyster Prince with two major advantages so far only seen on Rolex: an Oyster case that made the watch waterproof and the original self-winding perpetual rotor mechanism. Three years later, the brand introduced a more dress-up model with the reference 7950 featuring a 34mm case, available in stainless steel or in gold.

    The stainless steel version was nicknamed “Tuxedo” by collectors because of its alternation between black and steel. Offered in excellent condition, the present "Golden Tuxedo", however, is part of a much rarer series made in yellow gold with a black enamelled paint center dial surrounded by a gold insert with guilloché sunburst decoration. The present 7950 exudes the elegance and sophistication that of men from the 1950s and it is not surprising that the casting crew picked that reference to accompany Mad Men’s Roger Sterling.

  • Artist Biography


    Swiss • 1926

    Almost twenty years after Rolex was founded, Hans Wilsdorf established Tudor with the intention of making more affordable watches without compromising the quality for which Rolex was renowned. Tudor was named after the British Dynasty that ruled England from 1485 to 1603, and their symbol came from the "War of Roses." After interchanging Rose and Shield symbols for a number of years, the firm replaced the Rose with the Shield logo from the 1960s until today.

    Some of the most recognized vintage models made by Tudor include the Submariner, a waterproof model first introduced in 1954, the Oysterdate, the earliest versions of which were nicknamed the "Monte-Carlo," the Heritage, which included the date at 6 o'clock, as well as the Pelagos, which translates to "deep sea" in Greek.

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This lot is offered without Reserve


Lot offered with No Reserve

Ref. 7950
An elegant and sophisticated yellow gold wristwatch with black lacquer dial surrounded by a gold chapter ring with original presentation box

Circa 1955
34mm Diameter
Case, dial and movement signed

CHF2,000 - 3,000 

Sold for CHF23,940

Contact Specialist

Alexandre Ghotbi
Head of Watches, Continental Europe and the Middle East Director

The Geneva Watch Auction: XIV

Geneva Auction 5 & 7 November 2021